Kookmin Ilbo | Bausch + Lomb Korea Renews Its Point App… Loaded with New Information
Kookmin Ilbo reported on June 15, 2017 that Bausch + Lomb Korea has renewed its Point App to provide a range of benefits and information. It also reported that, to mark the renewal, the company is running an event giving away 'Kim Hyun Jung's Naesoong Story' KakaoTalk emoticons free to the first 10,000 app downloaders.
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Bausch + Lomb Korea (CEO: Lee Ji-min), a global eye health company, announced it will give away 'Kim Hyun Jung's Naesoong Story' KakaoTalk emoticons for free to the first 10,000 people who download the Bausch + Lomb Point App.
This event, offering the 'Naesoong Story' emoticons by Korean painter Kim Hyun Jung to 10,000 people who download the Bausch + Lomb Point App, was prepared to mark the renewal of the Bausch + Lomb Point App.
The newly redesigned Bausch + Lomb Point App lets consumers easily enjoy various benefits of the global lens brand Bausch + Lomb through their smartphone. Downloading the app gives users access to first-purchase discount coupons, free trial-wear coupons, and other discounts and product information, along with quick and easy access to news on new product launches and brand events. It also offers a wealth of benefits, from point accumulation to real-time information.
A Bausch + Lomb Korea marketing official said, "Bausch + Lomb Korea renewed the Bausch + Lomb Point App to provide consumers with more benefits and information," adding, "Going forward, we will continue to strengthen the brand image of Bausch + Lomb Lyogel by working with Korean painter Kim Hyun Jung, who confidently embraces the world's gaze, to communicate more closely with customers and cheer on challenging young people."
Bausch + Lomb Korea plans to continue collaborating with artist Kim Hyun Jung, recently selected for Forbes' '30 Under 30 Asia 2017' list of influential people, through her 'Naesoong Story' series, which portrays a Naesoong woman free from others' gaze.
The Bausch + Lomb Point App can be downloaded by searching for it on Google Play or the App Store.
Content Team, Lee Se-yeon lovok@kmib.co.kr