Korean Painter Kim Hyun Jung ARTIST Hyunjung KIM

Choice Economy | Woori Card Sponsors the 2018 Jongno Hanbok Festival

Outlet Choice Economy Category Newspapers & Online Articles Published 2018.09.21 Reporter / Program Reporter Lim Min-hui Reference code MN0588

Choice Economy reported that Woori Card donated 20 million won to the Jongno Culture Foundation and held a busking lecture together with 'Card-ui-Jeongseok' collaboration artist Kim Hyun Jung.

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[Choice Economy, Reporter Im Min-hee] Woori Card (CEO Jeong Won-jae) announced on the 21st that it is sponsoring the '2018 Jongno Hanbok Festival,' held to promote the excellence and beauty of traditional hanbok.

According to Woori Card, the company donated 20 million won to the Jongno Culture Foundation, the organizer of the event, and held a busking lecture together with painter Kim Hyun Jung, the collaborating artist behind the design of its flagship product 'Card-ui-Jeongseok.'

The lecture, on the theme 'Why I Paint Hanbok and My Connection with Woori Card,' took place that afternoon at the Street Art Park in Gwanghwamun's lawn square.

A Woori Card official said, "We sponsored this event as part of our social contribution activities to promote Korea's beauty and the excellence of hanbok to the world," adding, "The synergy with painter Kim Hyun Jung, who has created work themed on women in everyday hanbok, drew a great deal of interest from many people."