Prime Economy | Woori Card ‘Card of Standards’ 2-Million-Enrollment Event
Woori Card announced on the 13th that its flagship product 'Card of Standards' has surpassed 2 million enrollments in 9 months since launch. The card design, which uses a work by Korean painter Kim Hyun Jung, obtained a design patent last October, and Woori Card is running a customer appreciation event through the 25th to mark the occasion.
View full text
[Prime Economy] Woori Card (CEO Jung Won-jae) announced on the 13th that its flagship product 'Card of Standards,' buoyed by customer support, has surpassed 2 million enrollments in 9 months since launch.
A Woori Card official noted, "'Card of Standards POINT,' our first product launched last April, surpassed 1 million enrollments in 5 months," adding, "This is hard to find precedent for in terms of general-purpose card issuance pace. It is the fastest pace since Woori Card's founding."
The explanation is that Card of Standards succeeded because it thoroughly reflected the 'customer-centered mindset' that CEO Jung Won-jae has always emphasized, across every stage of product planning, service design, and design. The results came from a shift in thinking -- toward making a product that sells itself rather than one that has to be sold.
Through big data analysis, it packed in industry-leading point and discount benefits optimized for changing customer needs and spending patterns, and its distinguishing feature is embroidering a work by Korean painter Kim Hyun Jung onto the plate.
In addition, a 'ㄱ'-shaped notch is placed in the upper right of the card plate to enhance aesthetics and usability, and differently colored sections lend a distinctive identity through a unique visual sense resembling vertical stripes.
The card name is placed vertically, completing an artistic design reminiscent of a Korean painting, which led to obtaining a 'design patent' last October.
Card of Standards shows a usage rate and per-person spending amount about 10% higher than existing flagship general-purpose products, contributing to growth in new members as well as expanded market share. Premium and mileage-type cards are also slated for release.
Woori Card is running a customer appreciation event through the 25th to mark Card of Standards' 2-million-enrollment milestone. Customers who spend 50,000 won or more on Card of Standards series cards during this period are automatically entered into a drawing for prizes including an LG Styler, LG Pra.L masks, AirPods, and a Starbucks diary set, to be given to a total of 1,600 winners.
A Woori Card official said, "Thanks to customers' affection and the hard work of employees, including those at Woori Bank's sales sites, we were able to achieve meaningful results despite difficult market conditions," adding, "We will continue to strive to make it a card that customers want to have and want to use, as a good product that is essential to everyday life."
Reporter Ha Yeong-in hyi@newsprime.co.kr