Newsworks | Woori Card… ‘Kadeu-ui Jeongseok’ Tops 2 Million Cards 9 Months After Launch
Newsworks reported that Woori Card's flagship 'Kadeu-ui Jeongseok' series surpassed 2 million cards issued nine months after launch. Big-data-driven accumulation and discount benefits, plus a plate design adapted from Korean painter Kim Hyun Jung's work, were cited as the drivers of its popularity. The article included a photo (courtesy of Woori Card) of Woori Card CEO Jeong Won-jae presenting a plaque of appreciation and commemorative card to Kim Hyun Jung, dressed in hanbok, at the milestone ceremony held on the 13th.
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[Newsworks = Reporter Park Ji-hoon] Woori Card announced on the 13th that Kadeu-ui Jeongseok had surpassed 2 million cards issued, nine months after launch.
Woori Card attributed the achievement to providing accumulation and discount benefits optimized for customer needs and spending patterns through big data analysis, and to a plate design adapted from a work by Korean painter Kim Hyun Jung.
To mark the 2-million milestone, Woori Card is running a customer appreciation event through the 25th, in which 1,600 customers who spend 50,000 won or more on the Kadeu-ui Jeongseok series will be selected by drawing to receive prizes including an LG Styler, an LG Pra.L mask device, AirPods, and a Starbucks diary set with two free beverage coupons.
Reporter Park Ji-hoon