Kim Hyun Jung x Miero Fiber

In the middle of an amusement park, what was offered to thirsty visitors was a cool bottle of Miero Fiber. The Naesoong Amusement Park exhibition, held at Gallery IS in Insadong in March 2016, spanned four full floors, from basement level to the third floor. For visitors who might grow thirsty on reaching the third-floor ‘Naesoong Ride’ exhibition hall, Hyundai Pharm’s Miero Fiber was there to help. Visitors who liked the Facebook page or followed on Instagram received a bottle of Miero Fiber along with a limited-edition ‘Naesoong Girl x Miero Fiber’ sticker designed especially for the occasion. A ‘Naesoong Girl Eating Tteokbokki x Miero Fiber’ paper toy, created in collaboration with Jongi Cheonha, was also on display. Begun as a small way of thanking visitors who took the time to come, this collaboration later led to the Naesoong girl illustration being printed directly onto Miero Fiber’s product packaging.