Asia Today | Life Planet, Outdoor Advertising Collaboration with Korean Painter ‘Kim Hyun Jung’
Asia Today reported on the outdoor advertising collaboration between Kyobo Life Planet Life Insurance and Korean painter Kim Hyun Jung, noting that Kim's work 'Naesoong: Twenty-Seven, the Weight of Time,' from her 'Naesoong series,' was used.
View full text
Asia Today, Reporter Cho Hee-kyung = From the 29th, Life Planet is running outdoor advertising for its 'Non-Participating Dream e-Savings Insurance' in collaboration with Korean painter 'Kim Hyun Jung.'
To vividly convey the innovation of a product that refunds 100% of the principal even if cancelled just one month after enrollment, the outdoor ad uses Kim Hyun Jung's 'Naesoong series,' praised as fresh for depicting Korean painting that communicates through the ordinary lives of the public.
The artwork used in the ad is 'Naesoong: Twenty-Seven, the Weight of Time,' from the recently well-received exhibition 'Naesoong Olympics.'
Kim Hyun Jung's 'Naesoong Olympics' is an exhibition of ink paintings depicting women in hanbok enjoying billiards, weightlifting, bowling, and other activities in everyday life.
Life Planet explained that the characteristics of this work align with the company's philosophy of reducing intermediary distribution costs to offer customer-oriented products and pursuing honest, transparent operations.
This outdoor ad can be seen on screen doors at major Seoul subway stations and on advertising panels inside train cars.