Money S | Nescafe Suprimo Unveils Art Tumbler Gift Pack with Korean Painter Kim Hyun Jung
Money S reported on September 9, 2017 that Lotte Nestlé Korea unveiled the 'Nescafe Suprimo x Kim Hyun Jung Art Tumbler Gift Pack,' created in collaboration with Korean painter Kim Hyun Jung. The gift pack included an art tumbler depicting Kim Hyun Jung's signature 'Naesoong Girl' savoring coffee. The article also noted Kim Hyun Jung's inclusion on Forbes' 'Asia's Influential 30 Under 30.'
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Nescafe Suprimo Unveils Art Tumbler Gift Pack with Korean Painter Kim Hyun Jung
Reporter Kang Dong-wan | 2017.09.09 19:45
Korean painter Kim Hyun Jung, who collaborated with the non-coffee-shop brand 'Ogada' back in 2016, has now unveiled a collaboration gift pack with Lotte Nestlé Korea.
Premium coffee mix brand 'Nescafe Suprimo' has unveiled a limited special product, the 'Nescafe Suprimo x Kim Hyun Jung Art Tumbler Gift Pack,' created in collaboration with Korean painter Kim Hyun Jung.
The gift pack was designed to help the brand feel more familiar and authentic to domestic consumers through distinctly Korean sensibilities. The collaborative artwork captures, in the artist's characteristically delicate and distinctive style, the mood of the moment as 'Naesoong Girl' — Kim Hyun Jung's signature figure — savors a cup of Nescafe Suprimo coffee.
Nescafe Suprimo is known for its deep coffee-bean flavor and aroma, achieved through Nescafe's proprietary 'Gold Lock' technology applied to premium Ethiopian beans. Gold Lock is Nescafe's unique freeze-drying process that seals finely ground coffee into each individual granule, delivering a burst of fresh flavor and aroma the moment water is poured.
A Lotte Nestlé Korea representative said, "Nescafe Suprimo is a premium brand that has enjoyed steady popularity among coffee lovers for its distinctive coffee aroma and taste using premium Ethiopian beans. This art collaboration was planned to give back to our customers for their continued affection and to offer them a special experience."
Meanwhile, Kim Hyun Jung is a Korean painter who has risen to fame as the 'idol of Korean painting,' having been named to Forbes' 'Asia's Influential 30 Under 30.'
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