Money Today Broadcasting | Woori Card Launches ‘President Jeong Won-jae Card’ with Enhanced Accrual
Money Today Broadcasting (MTN) reported that Woori Card will launch its new product 'Card-ui-jeongseok POINT,' which adds artistic design to point-accrual benefits, on April 2. It reported that Korean beauty was incorporated into the card plate for the first time in the industry, using Korean painter Kim Hyun Jung's work 'Gwayubulgeup.' It also included a Woori Card official's explanation that CEO Jeong Won-jae's drive enabled the product to be developed in a short period.
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[Money Today Broadcasting MTN, reporter Lee You-na] Woori Card announced it will launch its new product 'Card-ui-jeongseok POINT,' which adds artistic design to point-accrual benefits, next month on the 2nd.
The new product is the first result of the 'Card-ui-jeongseok' series, embodying the mindset of 'communication' and 'flexibility' that President Jeong Won-jae emphasized in his inauguration speech last January.
From the product-planning stage, it comprehensively reflected big-data analysis as well as customer preference areas and needs gathered across sales channels. It was designed so customers could easily and conveniently enjoy point-accrual benefits.
The card plate design also incorporates Korean beauty for the first time in the industry. Korean painter Kim Hyun Jung's work 'Gwayubulgeup' reflects Woori Card's intent to position the card as the 'standard' of wise spending rather than another flashy but substance-less product.
It consists of two credit cards — 'Card-ui-jeongseok POINT' and 'Card-ui-jeongseok POINT Main Transaction' — and one check card, 'Card-ui-jeongseok POINT Check,' specialized in point accrual.
It earns a base rate of 0.8%, the industry's highest, across all merchant categories, with unlimited accrual once the previous month's spending reaches 300,000 won.
In 10 special categories frequently used by customers — mobile telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, large discount stores, online shopping, gas stations, and overseas spending at 1% — up to 5% of the amount spent is accrued.
Registering and paying with this card on major simple-payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay earns an additional 3%, bringing the maximum accrual to 6%.
'Card-ui-jeongseok POINT Main Transaction' has a base accrual rate of 0.8%, earning points across all categories once the previous month's spending reaches 300,000 won, with mobile telecom, public transit, EV charging, coffee, and movies at 3%, and department stores, large discount stores, online shopping, gas stations, and overseas spending at 1% across 10 special categories, up to a maximum of 3% of the amount spent.
Paying through the four simple-payment services including Naver Pay adds an extra 3%, for a maximum of 6% point accrual, and also brings 50% on-site discounts on Lotte World Aquarium admission and free-pass tickets at major amusement parks.
'Card-ui-jeongseok POINT Check' earns up to 1.5% in the same categories as the credit cards, and 0.3% in other categories. An additional 1.5% accrual benefit also applies when using simple-payment services.
Various events are prepared for Woori Card customers to mark the product launch.
A Woori Card official said, "This whole process was able to proceed swiftly and smoothly in a short period because CEO Jeong Won-jae drove it forward with strong momentum, overseeing every step in detail."
The annual fee for the two credit cards is 10,000 won for domestic use and 12,000 won for overseas use; there is no annual fee for the check card.
[Money Today Broadcasting MTN = reporter Lee You-na (ynalee@mtn.co.kr)]