bnt News | Painter Kim Hyun Jung Lectures at Business & Economics Forum: Contemporary Branding of Traditional Art
Oriental painter Kim Hyun Jung took the stage as a speaker at a business and economics forum, sharing her thoughts on branding strategies for traditional art. Hosted by Seoul National University College of Business Administration's alumni association, Kim discussed her signature work 'Naesoong Stories' as a starting point while covering humanities, creative thinking methods, and personal branding, connecting with her audience.
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Oriental painter Kim Hyun Jung took the stage as a speaker at a business and economics forum, sharing her thoughts on branding strategies for traditional art.
Kim Hyun Jung recently shared news of her lecture at the business and economics forum hosted by the Seoul National University College of Business Administration alumni association via her Instagram, posting photos from the event along with an update on her recent activities.
She said that at the business and economics forum hosted by the Seoul National University College of Business Administration alumni association, she gave a lecture on the theme 'How to Brand Traditional Art in Today's Market,' adding that many people were curious about what a painter would have to say speaking on a business and economics topic.
She went on to say that she introduced various cases in which she expanded her artistic activity beyond mere creation through branding, sharing that market strategy matters for artists too.
She also explained that her lecture, built around her representative work 'Naesoong Stories' as a starting point, drew on research spanning humanities themes, creative thinking methods, personal branding, self-development, and AI, and aimed to actively communicate with the audience to share resonance.
Meanwhile, painter Kim Hyun Jung has drawn attention for a body of work that contemporarily reinterprets the traditional aesthetics of Korean painting, and continues to communicate with the public through various lectures and cultural content alongside her artistic activity.
Reporter Shin Se-hwa
bnt News Entertainment Team news tips star@bntnews.co.kr