Wooridul News | Korean Painter Kim Hyun Jung Wins Individual Category Grand Prize at the 2018 Korea Brand Awards
Wooridul News reported that Korean painter Kim Hyun Jung won the Individual Category award at the '2018 Korea Brand Awards' hosted by the Korea Marketing Association. The article also covered her 'Card-ui-Jeongseok' collaboration with Woori Card and her busking lecture at the Jongno Hanbok Festival.
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Practicing "Art That Breathes with Society, Art That Communicates with the Public"
Korean painter Kim Hyun Jung, who practices "art that breathes with society, art that communicates with the public," received the Individual Category (The Prize of Entrepreneurship) award at the 2018 6th Korea Brand Awards ceremony hosted by the Korea Marketing Association, held on September 18, 2018 at the auditorium of the National Museum of Korea.
The Korea Marketing Association highly valued the way Kim Hyun Jung has lowered the threshold of art to bring it closer to the public, pioneered new ground for working as a painter, and built a brand around herself and her work, and selected her as the winner in the Individual Category.
In her acceptance remarks, Kim Hyun Jung said, "Since I was young, I have seriously pondered the question of 'why must an artist go hungry.' I wanted to experiment not only through my own work but through my activities with how an artist could engage in diverse social activities. I am grateful to the Marketing Association for recognizing the value of my work so far, and I will continue to work hard."
Kim Hyun Jung was also selected for Forbes' '30 Under 30 Asia' in 2017, 'Woman of the Year in Culture' at the 2015 Cheonggang Culture Awards, and Dong-A Ilbo's '100 People Who Will Shine Korea in 10 Years' in 2014.
Kim Hyun Jung has drawn attention for her 'Naesoong series,' works that wittily express fresh ideas and themes based on the theory and technique of traditional Oriental painting. She actively communicates with the public through her lively social media presence, and engages broadly with audiences through collaborations with domestic and international companies and general-education lectures for non-specialists.
Meanwhile, on the 21st, Kim Hyun Jung held a busking lecture on "Why I Paint Hanbok and My Connection with Woori Card" at the Street Art Park in Gwanghwamun's lawn square, at the '2018 Jongno Hanbok Festival.' Woori Card sponsored the festival, which promotes the excellence of hanbok, with a donation of 20 million won, and Kim Hyun Jung has a connection with the company through her design collaboration on Woori Card's 'Card-ui-Jeongseok' product.
Expectations are growing for the future of Kim Hyun Jung, known as the idol of Korean painting.