Lawissue | Nescafe Suprimo Launches Art Tumbler Gift Pack with Korean Painter Kim Hyun Jung
Lawissue reported on September 4, 2017 that Lotte Nestlé Korea launched the 'Nescafe Suprimo x Kim Hyun Jung Art Tumbler Gift Pack,' created in collaboration with Korean painter Kim Hyun Jung. The pack featured an art tumbler depicting Kim Hyun Jung's signature 'Naesoong Girl' savoring a cup of coffee, along with a 180-count coffee mix, sold at major discount stores nationwide and online.
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Nescafe Suprimo Launches Art Tumbler Gift Pack with Korean Painter Kim Hyun Jung
[Lawissue, Reporter Kim Young-sam]
Nescafe Suprimo x Korean Painter Kim Hyun Jung Art Tumbler Gift Pack. (Photo = Lotte Nestlé Korea)
Published: 2017-09-04 20:56:56
Lotte Nestlé Korea's premium coffee mix brand 'Nescafe Suprimo' announced on the 4th that it is unveiling a limited special product, the 'Nescafe Suprimo x Kim Hyun Jung Art Tumbler Gift Pack,' created in collaboration with Korean painter Kim Hyun Jung.
The gift pack was designed to help the brand feel more familiar and authentic to domestic consumers through distinctly Korean sensibilities. The collaborative artwork captures, in the artist's characteristically delicate and distinctive style, the mood of the moment as 'Naesoong Girl' — Kim Hyun Jung's signature figure — savors a cup of Nescafe Suprimo coffee.
Nescafe Suprimo is known for its deep coffee-bean flavor and aroma, achieved through Nescafe's proprietary 'Gold Lock' technology applied to premium Ethiopian beans. Gold Lock is Nescafe's unique freeze-drying process that seals finely ground coffee into each individual granule, delivering a burst of fresh flavor and aroma the moment water is poured.
A Lotte Nestlé Korea representative said, "Nescafe Suprimo is a premium brand that has enjoyed steady popularity among coffee lovers for its distinctive coffee aroma and taste using premium Ethiopian beans. This art collaboration was planned to give back to our customers for their continued affection and to offer them a special experience."
Meanwhile, Kim Hyun Jung is a Korean painter who has risen to fame as the 'idol of Korean painting,' having been named to Forbes' 'Asia's Influential 30 Under 30.'
The newly unveiled 'Nescafe Suprimo x Kim Hyun Jung Art Tumbler Gift Pack' consists of a 180-count Nescafe Suprimo coffee mix and an art tumbler, and can be purchased at major discount stores and large supermarkets nationwide, as well as online.
Reporter Kim Young-sam yskim@lawissue.co.kr
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