Daily An | “Red-Hot Popularity” — Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Daily An reported that Woori Card's 'Card Principle' series topped 1 million cards issued on August 29, five months after launch. A big-data-driven benefit-simplification strategy, together with card design using Korean painter Kim Hyun Jung's work, were introduced as popularity drivers, along with the outlook that the series would reach 2 million cards by year-end.
View full text
▲ At the 'Card Principle' 1-million-card milestone ceremony held on the 30th at Woori Card headquarters, CEO Jung Won-jae (fifth from left) presents a commemorative card to Korean painter Kim Hyun Jung (fourth from left) as thanks, posing for a photo with five employees who contributed to the product's development. ⓒWoori Card
Woori Card's flagship 'Card Principle' series has continued its red-hot popularity, topping 1 million cards issued five months after launch.
Woori Card announced on the 30th that the Card Principle series — comprising 'Card Principle Point(POINT),' Discount(DISCOUNT), Shopping(SHOPPING) and L.POINT(L.POINT), launched starting last April — topped 100,000 cards within three weeks of launch and surpassed 1 million cards on the 29th, five months later.
Woori Card understands the main drivers of the Card Principle series' success to be industry-leading accrual and discounts, bold extra benefits in categories customers use most often, and a refined, beautiful card design that fuses art and finance by drawing on Korean beauty.
The pace of sales is set to gain further momentum. With various products such as an office-worker-specific card and a mileage-type card also planned as follow-up releases, Woori Card expects reaching 2 million cards by year-end to be feasible.
Meanwhile, 'Card Principle POINT' offers higher point accrual in 10 categories customers use frequently, and 'Card Principle L.POINT' earns L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability, and as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."
The official added, "Despite the challenging environment in the industry recently, we are deeply grateful to have achieved such good results thanks to the enthusiastic response our customers have shown 'Card Principle,'" and "we will continue to repay our customers with good products that reflect their needs and market trends."