Global Economic | Miero Fiber Runs Collaboration Event with Artist Kim Hyun Jung
Global Economic reported that Hyundai Pharm's dietary fiber drink brand 'Miero Fiber' is running an event in partnership with Korean painter Kim Hyun Jung's solo exhibition 'Naesoong Amusement Park,' giving visitors free product and collaboration character stickers. Hyundai Pharm said it joined the exhibition to connect with its main consumer base of women in their 20s and 30s.
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Miero Fiber Runs Collaboration Event with Artist Kim Hyun Jung
[Global Economic, Reporter Kim Dae-sung] Hyundai Pharm's dietary fiber drink brand Miero Fiber announced on the 23rd that it is running a Miero Fiber product giveaway event together with painter Kim Hyun Jung's solo exhibition 'Naesoong Amusement Park.'
Hyundai Pharm will give visitors to artist Kim Hyun Jung's exhibition 'Naesoong Amusement Park,' held at Gallery Is in Insadong, a free 350ml bottle of Miero Fiber along with a collaboration character sticker.
Visitors who wish to participate simply need to like artist Kim Hyun Jung's Facebook page and show it to the exhibition's art manager.
Artist Kim Hyun Jung is a female painter beloved by younger audiences for her distinctive works blending Oriental painting and pop art. Beyond the product giveaway event, Miero Fiber is also presenting collaboration works featuring characters created together with the artist at this exhibition.
Kim Jong-il, PM of Hyundai Pharm's food marketing team, said, "Miero Fiber joined artist Kim Hyun Jung's exhibition to connect with women in their 20s and 30s, our main consumer base."
Miero Fiber, first launched in 1989, is a long-running beverage brand with around 1.7 billion bottles sold to date.
Reporter Kim Dae-sung, kimds@