Gonggam Shinmun | Bausch + Lomb Emoticons
Gonggam Shinmun reported on Bausch + Lomb Korea's event to mark the relaunch of its 'Bausch + Lomb Point' app. The first 10,000 people to download the app receive, free of charge, a KakaoTalk emoticon set themed on Korean painter Kim Hyun Jung's 'Naesoong Story.'
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Global eye-health company Bausch + Lomb Korea (CEO Lee Ji-min) announced an event in which the first 10,000 people to download the Bausch + Lomb Point app will receive, free of charge, a 'Kim Hyun Jung's Naesoong Story' KakaoTalk emoticon set.
This event, giving away Korean painter Kim Hyun Jung's 'Naesoong Story' emoticons to the first 10,000 people who download the Bausch + Lomb Point app, was arranged to mark the relaunch of the app.
The newly redesigned Bausch + Lomb Point app makes it easy for consumers to enjoy a range of benefits from the global lens brand Bausch + Lomb via smartphone. Downloading the app provides a first-purchase discount coupon, a free trial-wear coupon, and other discounts, along with product information, and lets users easily and quickly keep up with new product launches and brand events. It also offers rich benefits ranging from point accumulation to real-time information.
A Bausch + Lomb Korea marketing official said, "We relaunched the Bausch + Lomb Point app to offer consumers more benefits and information," adding, "Going forward, through our work with Korean painter Kim Hyun Jung, who confidently enjoys the world's gaze, we will continue to strengthen the brand image of Bausch + Lomb Reysell, which cheers on young people who dare to challenge themselves, and communicate more closely with our customers."
Bausch + Lomb Korea will be collaborating with artist Kim Hyun Jung -- named to Forbes' '30 Under 30 2017 Asia' list -- through her 'Naesoong Story' series, which expresses a 'Naesoong girl' free from others' gaze.
The Bausch + Lomb Point app can be downloaded by searching for it on Google Play or the App Store.
Gonggam Shinmun Internet News Team, news@gokorea.kr
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