Up Korea | ‘Seoul Promotional Ambassadors’ Charity Auction, Newly Appointing Hong Hyun-hee and Jaysun

['Up Korea'] Broadcast personalities Hong Hyun-hee and Jaysun, a married couple, will be appointed as Seoul Metropolitan Government Promotional Ambassadors at the '2019 Seoul Metropolitan Government Promotional Ambassadors' Night: Stars Share Their Light' event, to be held on the 29th at Seoul City Hall in Jung-gu.

Sharing their thoughts on the appointment, Hong Hyun-hee and Jaysun said, "Seoul is the foundation of our life together as a couple," adding, "We're delighted and looking forward to becoming Promotional Ambassadors representing Seoul."

At the event on the 29th, Hong Hyun-hee and Jaysun will receive their appointment plaques from Seoul Mayor Park Won-soon and begin their activities as Seoul Promotional Ambassadors. The couple said, "As a newlywed couple living in Seoul, we've had all kinds of experiences. We'll share those experiences and stories. We'll work to help build a Seoul that's a great place to live, and to bring good news to even more people."

Comedian Hong Hyun-hee and interior designer Jaysun, a couple with the wife older than the husband who married in 2018, have won the affection of many viewers appearing on various entertainment programs, including TV Chosun's 'Taste of a Wife.' They are also well known for sharing behind-the-scenes stories through blogs, YouTube, and other SNS, and for their close communication with fans.

Seoul Mayor Park Won-soon said, "Going forward, we want Seoul to be a Seoul that stands as a reliable pillar close to the lives of its citizens, through various policies including housing support for newlywed couples, to keep building a good city to live in together." He added, "I'm delighted to be able to talk about Seoul in various settings together with Hong Hyun-hee and Jaysun, and I look forward to their future activities."

Meanwhile, the '2019 Seoul Metropolitan Government Promotional Ambassadors' Night: Stars Share Their Light,' where the appointment ceremony takes place, is designed as an occasion to look back on the Seoul Promotional Ambassadors' 2019 activities, share plans for 2020, and put the spirit of sharing into practice by sending warm light to blind spots in need of help.

Part 1 of the event is planned as a year-end gathering bringing together the Seoul Promotional Ambassadors in one place. It will feature the appointment ceremony for new Promotional Ambassadors and the presentation of plaques of appreciation to Promotional Ambassadors who were especially active in their promotional work throughout 2019. The plaques of appreciation go to actor Kim Na-woon, architect Yoo Hyun-joon, and Korean painter Kim Hyun Jung.

Part 2 of the event features a charity auction concert co-hosted by the Seoul Metropolitan Government and K Auction, a leading Korean art auction house. It's a meaningful event held to put the spirit of sharing directly into practice through a charity auction of cherished items donated by the Seoul Promotional Ambassadors.

K Auction, the donation platform participating in this event, is a leading auction house that contributes to the development of Korean culture and the arts by helping build a healthy art market. K Auction's charity auctions are carried out as part of its ongoing social contribution efforts, serving as a bridge that opens the way for giving, allowing item donors to direct proceeds to the donation recipient of their choice through K Auction's auction platform.

The charity auction consists of cherished items and talent donations contributed by the Seoul Promotional Ambassadors. The proceeds raised through the charity auction will be delivered to a total of six donation partners across five fields, distributed evenly to places in need of help.

This particular charity auction concert offers plenty to see, with a number of special cherished items submitted by the Seoul Promotional Ambassadors. Many ambassadors, including singer Zico, actors Kim Na-woon and Park Jin-hee, broadcast personalities Park Soo-hong, Kim Mi-hwa, and Daniel Lindemann, chef Choi Hyun-seok, editor-in-chief Park Ji-ho, cartoonist Kang Ju-bae, and announcer Lee Eon-kyung, donated cherished items and talent.

Singer Zico donated clothing and a hat he regularly wears, while chef Choi Hyun-seok donated one of his cherished figures, both drawing particular attention. In addition, a variety of cherished items will be on offer, including CDs signed by the Seoul Promotional Ambassadors, cosmetics, and bags.

Serving as the special auctioneer leading the charity auction that day is actor Lee Kwang-gi, who has been active as a Seoul Promotional Ambassador since 2012. As an actor who personally embodies the values of charity and sharing in his everyday life, he will lend his talent as a spring-like charity auctioneer to many citizens that day. Also planned are cheerful concerts by musical actors Jo Seung-woo and Kim Su-a, and countertenor Lewis Choi.

Part 2's charity auction concert also opened up an opportunity for citizen participation. Through a 1-Day SNS Supporters recruitment event held through the 26th on Seoul's representative communication portal 'Seoul in My Hand,' a total of ten citizen supporters were invited to attend in person.

Citizens who weren't selected in the drawing but wish to take part in the Seoul Promotional Ambassadors' 'Stars Share Their Light' charity auction can participate in K Auction's online charity auction in December. Through the online charity auction, the Seoul Promotional Ambassadors' practice of sharing will continue in December as well.

The Seoul Promotional Ambassadors operate under the vision of being 'people who love Seoul and talk about Seoul.' They are composed of experts from a wide range of fields, including broadcasting, society, architecture, culture, and the arts, and do their best to promote and publicize Seoul City Hall, representing the dreams and hopes of citizens. The organizers said they plan to continue creating warm occasions of shared giving, like the Promotional Ambassadors' Night, together with citizens going forward.

Reporter Byun Jin-ju

Written by — Reporter Byun Jin-ju