Market Economy Newspaper | [Sigyeong Today-Beauty] WallaVU Holds Two Summer Special Promotions, and More
Market Economy Newspaper's [Sigyeong Today-Beauty] column on June 3, 2020 rounded up new products and promotions from the beauty industry, including WallaVU, Clio, Centellian24, AHC, LG Household & Health Care, and Rare Kind. Among them was news that Centellian24 had released a digital ad video for its 'Madeca Relief' line, made in collaboration with Korean painter Kim Hyun Jung.
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Photo = Sejong Telecom
WallaVU Holds Two Summer Special Promotions... Up to 81% Off
Sejong Telecom's V-commerce beauty platform WallaVU announced on the 3rd that it is running a "Refreshing Early Summer Makeup Special" through the 30th, bringing together beauty items for summer makeup in one place.
The promotion offers products from popular domestic makeup brands such as Peripera and Son & Park at discounts of up to 74%.
The lineup includes Peripera's Ink Mat Blur Tint, known for its soft texture and vivid color (8,300 won, 17% off); Son & Park's Eye Trailer Single Shadow, available in matte, shimmer and glitter finishes to suit different skin types and preferences (4,900 won, 48% off); Vivid-On Bling Essence Tone-Up Cream, which delivers a natural tone-up with naturally derived ingredients (19,900 won, 31% off); Fashion Cat Eyeliner + Tint Wingkit for vivid, glamorous makeup (7,900 won, 74% off); and Dr. Aiver Hand Sanitizer 500ml for clean makeup prep (7,900 won, 39% off).
WallaVU is also running a "Sun Care Special" through the 19th, gathering popular sun care products for the season with the year's highest UV index. Shoppers can find sun care items from a range of domestic brands at reasonable prices, including HERA Sun Mate Leports Pro (21,900 won, 39% off), Centellian24 Madeca Repair Balm Cream (10,900 won, 81% off), Bontree Berry Essence Sunblock 1+1 (13,900 won, 65% off), Graymelin Sunblock UV Shield 1+1 (12,900 won, 59% off), and Naeorilddae Aqua UV Ultimate Sunblock 1+1 (9,900 won, 65% off).
WallaVU is also offering a 3,000-won discount coupon to newly registered members for use on purchases.
Photo = Clio
Glass-like Clear Shine... Clio Launches 'Melting Dewy Tint'
Makeup brand Clio launched 10 shades of its "Melting Dewy Tint" on the 3rd, offering a clear, glossy finish.
Capturing Clio's free-spirited, hip street mood, the "Melting Dewy Tint" is a glossy tint with a light, moist, glass-like texture that creates plump lip makeup. Its blend of pigment, water and oil helps produce clear, vivid color that lasts.
The tint also contains lotus extract, Provence rose extract and rosehip fruit extract, which help keep lips moisturized, and it remains non-sticky for a good while after application.
The 10 shades — including the elegant brick red "Red Leather," coral red "Flash Moment," bright orange "Hibiscus Tea," true tomato red "Red Martini," bright cherry "Raw Cherry," and moody pink coral "Coral Aurora" — offer a range of colors for a vivid summer makeup look, and the California-mood packaging adds further appeal.
To mark the launch, Clio will sell the "Melting Dewy Tint" at 30% off the regular price at Club Clio stores and the Club Clio online mall through the 30th.
Photo = Centellian
Centellian24 Launches Digital Ad for Madeca Relief Line
Dongkook Pharmaceutical's high-functional dermocosmetic brand Centellian24 announced on the 3rd that it has released a digital ad video for its "Madeca Relief" line, a low-irritant derma skincare solution for delicate, sensitive skin.
The ad was created in collaboration with Oriental painter Kim Hyun Jung, who has built a devoted fan base with her sensuous yet distinctive body of work and has helped bring Korean painting to a wider audience.
Running 40 seconds, the ad builds its story around the fact that Centella asiatica, the key ingredient in the Madeca Relief line, is also known as "tiger grass." Just as a tiger rubs its wounds against this plant to heal them, the ad conveys that the Madeca Relief line, containing tiger-grass ingredients, is effective for skin made sensitive by outside irritants.
The ad has been praised for how well Kim Hyun Jung's signature style — at once classical and modern — blends with the warm visuals and witty narration.
Photo = AHC
AHC Runs 'Wise Summer Life' Online Promotion
AHC, a contemporary cosmetics brand built on esthetic know-how, announced on the 3rd that it is running its "Wise Summer Life" online promotion through the 10th, offering special deals on essential summer beauty products.
The promotion features AHC bestsellers suited to summer, including sun care to protect skin from the strong sun, soothing care for skin made sensitive by heat and mask irritation, and a home-esthetic skincare line to keep skin healthy through the dry summer months.
In particular, customers who purchase the "Natural Perfection Pro Shield Sun Perfector," AHC's well-known sun serum, and the "Natural Perfection Pro Shield Sun Moisturizer" sun lotion will receive a 12ml miniature of AHC's steady bestseller, the Eye Cream for Face.
Esthetic home beauty products that soothe skin made sensitive by summer temperature changes and help care for sagging elasticity are also available at special prices.
Gifts are also prepared by purchase amount. All customers who purchase from AHC's online partner mall will receive an "Xclusive In-Shower Face Mask," created with beauty creator Go Bambi, and a 2ml sample of the "Xclusive Condition Relaxing Cream," which Eva helped develop from the product-planning stage.
Customers spending 30,000 won or more will receive an "Essence Care Cleansing Trial Kit" made up of cleansing oil, water and foam, and those spending 40,000 won or more will receive a full-size "Vital Waterfull Root Cream," a moisture cream that keeps skin clear and hydrated. There is also a special surprise event for consumers worn down by the prolonged pandemic, offering select items such as eye cream, skincare sets and cushions at a limited quantity for under 10,000 won.
Photo = LG Household & Health Care
LG Household & Health Care Launches Yehwadam 'Ssukding Moisture Line'
LG Household & Health Care announced on the 3rd the launch of three products in the "Ssukding Moisture Line" from its Yehwadam brand, formulated with mugwort to soothe skin irritated by summer UV rays and outside pollutants.
Yehwadam, a naturalist herbal-medicine brand, created the "Ssukding Moisture Line" — a blend of "ssuk" (mugwort) and "soothing" — using summer mugwort harvested in Yeongcheon, Gyeongbuk, between June and August. The line is designed to soothe skin that becomes overheated from the strong sun of spring through summer.
The flagship product, "Ssukding Cream," combines Artemisia capillaris, known for its excellent skin-soothing effect, with houttuynia cordata and water lily extracts that supply moisture to parched skin. It applies smoothly without stickiness and delivers a burst of hydration, as if water droplets are bursting on the skin.
Rounding out the three-product lineup are the "Ssukding Essence Water" and "Ssukding Emulsion," which form a moisture-retaining barrier on the skin to deliver hydration deep within.
By reporter Hong Seong-in
Photo = Amorepacific
Rare Kind Launches 5 New Shades in the Mini Album To-Go Series
Amorepacific's dedicated makeup brand Rare Kind announced on the 3rd the launch of 5 new shades to strengthen the lineup of its popular Mini Album To-Go series.
Mini Album To-Go reduces the size of Rare Kind's bestselling "Mini Album Vol. 1" to a third, boosting portability while keeping the same design concept of a product case shaped like a CD, evoking a retro mood.
Each product also contains 3 colors to create a natural gradation effect, and the brand is unveiling five new shades across the shading, blusher and highlighter categories, so customers can choose according to their skin tone.
The "Mini Album To-Go Shading Cool Brown" is a new shading shade for cool-toned skin, with more gray undertones than the existing "Brown" shade. The "Mini Album To-Go Blusher" comes in three new shades — beige, coral and rosy — so customers can choose according to their skin tone or desired makeup look. The highlighter, which uses fine pearl particles to add dimension to the face, also gets a new shade with "Mini Album To-Go Highlighter The Light."
The Mini Album To-Go series can be purchased at the Amorepacific Mall, Aritaum Mall, the designer select shop W Concept Mall, and Lohb's stores.
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