Hankyung | ‘Brand Power’ That Dominates the Market Earns Trust Beyond Consumer Choice

The '2018 6th Korea Brand Awards,' hosted by the Korea Marketing Association (Chairman Lee Hae-sun) and Consumer Insight, was held on the 18th at the auditorium of the National Museum of Korea in Yongsan-dong, Seoul.

The Korea Brand Awards is a leading brand awards system hosted by the Korea Marketing Association to build 'Korea, a nation strong in marketing.' It was established in 2013 to discover, encourage, and spread cases that have created successful market results through innovative, customer-value-centered brand competitiveness enhancement, thereby raising the country's industrial competitiveness.

[2018 6th Korea Brand Awards - Award Category / Honor / Company / Brand (Individual)]

Individual Category, Top Management Award: Panasonic Korea - CEO Roh Woon-ha

Individual Category, The Prize of Entrepreneurship (Economy): Bluebird - CEO Lee Jang-won / Standard Graphene - CEO Lee Jung-hoon / Secret Woman - CEO Kim Young-hyu

Individual Category, The Prize of Entrepreneurship (Culture): KidsWorks Network - Hey Jini / (Kim Hyun Jung Art Center) - Kim Hyun Jung, Korean painter

Individual Category, Brand Master: KB Kookmin Bank - Team Leader Kong Seong-yul / Samsung Electronics - Deputy General Manager Chae In-a / TMON - Head Kim Hyun-soo

Individual Category, Tomorrow's Star (Artist): HighC - Jaebi, Giyeok / (Announcer): SPOTV - Announcer Lee Jong-woo

Corporate Category, Design Management Grand Prize: Gadeview, Kwangdong Pharmaceutical, Volvik, Binggrae, Samsung Electronics R&D Center, Sunil Safe Manufacturing, Woowa Brothers, E-Mart, iloom, Kakao

Case Category, Eco Marketing (GEMS) Grand Prize: Korea National Arboretum, International Dark Sky Park, Naesumyeon Environmental Ecology Park, Upo Wetland, Hoesan Baengnyeonji

Case Category, Urban Regeneration Grand Prize: Cheongchun Balsan Village (Public Art Prism) / Art Bunker B39 (Bucheon City)

Case Category, Digital Grand Prize: NowBusking, Makeus, Sandbox Network, Konolabs, Blocko

Case Category, Beauty Grand Prize: Langbel, romand, espoir, Karadium

Korea's Finest Products: Galaxy 9 Series (Samsung Electronics), Gram Notebook (LG Electronics), Bodyfriend Massage Chair (Bodyfriend), Balance-on Seat (Bullsone), Sulwhasoo Yunjo Essence (Amorepacific), Jung Kwan Jang Everytime Royal (Korea Ginseng Corporation), Genesis (Hyundai Motor), Jin Jjambbong (Ottogi), Chungjungone Anjuya (Daesang), Hetbahn (CJ CheilJedang)

Most Promising Rising Brand: NARS (Soft Matte Complete Concealer), Nisle Cosmetic (Activating Serum), The Medicoderm (Illuminating White Cell Ampoule), Lalalab (Vita Pop Capsule Toning Sheet), Mamonde (All Stay Foundation), Moetta (Pop Devil Color Treatment), Bro & Tips (Never Oily All-in-One), Clug (Clug Mini Massager), Toaon (Le Claire)

Consumer Research Category, Brand Customer Satisfaction (BCSI) No. 1 by Industry: The Saem (concealer), Samyang (Sangkwae Hwan), Sinjeon Tteokbokki (Sinjeon Tteokbokki), Amos Professional (Amos Green Tea Sil-gam), Aekyung Industrial (AGE 20's Essence Cover Pact), Yuhan-Kimberly (Green Finger), E-Mart (Peacock), Coway (water purifiers/bidets), Korea Epson (printers)

This year's award categories were: the CEO Award, 'Top Management Award'; the Individual Category for those creating new customer value, 'The Prize of Entrepreneurship'; 'Brand Master' for those who outstandingly promoted their brand; Digital; Beauty; Eco Marketing (GEMS: Global Eco Marketing Sites); Urban Regeneration; Korea's Finest Products; Most Promising Rising Brand; and the Design Management Grand Prize. Awards for the No. 1 brand in each industry in the '2018 Brand Customer Satisfaction Index (BCSI),' selected through consumer research, were also presented.

<Top Management Award> CEO Roh Woon-ha (Panasonic Korea) <The Prize of Entrepreneurship> CEO Lee Jang-won (Bluebird), CEO Lee Jung-hoon (Standard Graphene), CEO Kim Young-hyu (Secret Woman), Kim Hyun Jung, Korean painter (Kim Hyun Jung Art Center), Hey Jini (KidsWorks Network) <Brand Master> Team Leader Kong Seong-yul (KB Kookmin Bank), Deputy General Manager Chae In-a (Samsung Electronics), Head Kim Hyun-soo (TMON) <Tomorrow's Star> Acoustic duo Jaebi, Giyeok, Announcer Lee Jong-woo (SPOTV) <Design Management Grand Prize> Gadeview, Kwangdong Pharmaceutical, Volvik, Binggrae, Samsung Electronics R&D Center, Sunil Safe Manufacturing, Woowa Brothers, E-Mart, iloom, Kakao <Eco Marketing (GEMS/Global Eco Marketing Sites) Grand Prize> Korea National Arboretum, International Dark Sky Park, Naesumyeon Environmental Ecology Park, Upo Wetland, Hoesan Baengnyeonji <Urban Regeneration Category Grand Prize> Cheongchun Balsan Village (Public Art Prism), Art Bunker B39 (Bucheon City) <Digital Category Grand Prize> NowBusking, Makeus, Sandbox Network, Konolabs, Blocko <Beauty Category Grand Prize> Langbel, romand, espoir, Karadium <Korea's Finest Products> Galaxy 9 Series (Samsung Electronics), Gram Notebook (LG Electronics), Bodyfriend Massage Chair (Bodyfriend), Balance-on Seat (Bullsone), Sulwhasoo Yunjo Essence (Amorepacific), Jung Kwan Jang Everytime Royal (Korea Ginseng Corporation), Genesis (Hyundai Motor), Jin Jjambbong (Ottogi), Chungjungone Anjuya (Daesang), Hetbahn (CJ CheilJedang) <Most Promising Rising Brand> NARS (Soft Matte Complete Concealer), Nisle Cosmetic (Activating Serum), The Medicoderm (Illuminating White Cell Ampoule), Lalalab (Vita Pop Capsule Toning Sheet), Mamonde (All Stay Foundation), Moetta (Pop Devil Color Treatment), Bro & Tips (Never Oily All-in-One), Clug (Clug Mini Massager), Toaon (Le Claire) <2018 Brand Customer Satisfaction (BCSI) No. 1 by Industry> The Saem (concealer), Samyang (Sangkwae Hwan), Sinjeon Tteokbokki (Sinjeon Tteokbokki), Amos Professional (Amos Green Tea Sil-gam), Aekyung Industrial (AGE 20's Essence Cover Pact), Yuhan-Kimberly (Green Finger), E-Mart (Peacock), Coway (water purifiers/bidets), Korea Epson (printers)