EconomicReview | Woori Card Launches ‘Card Basics WOWRI’
EconomicReview reported that Woori Card launched 'Card Basics WOWRI' to mark the 'Card Basics' series' 3-million-account milestone and first anniversary. The card matches Card Basics POINT's benefits with strengthened duty-free purchase rewards, features a design based on Korean painter Kim Hyun Jung's artwork, and comes with a launch event offering double bonus points.
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[EconomicReview = Reporter Jin Jong-sik]
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Woori Card Launches 'Card Basics WOWRI'
Woori Card announced on the 4th that it had launched the new product 'Card Basics WOWRI' to mark the 'Card Basics' series surpassing 3 million accounts and its first anniversary of launch.
Card Basics WOWRI launched on the 1st. WOWRI carries the meaning of 'wow' and 'we' (uri), expressing astonishment that Card Basics achieved 3 million accounts in the fastest time.
The product's main benefits are the same as 'Card Basics POINT,' which offers benefits specialized for point accumulation. It accumulates 0.8% of spending at all merchants, one of the industry's highest rates, and up to 5.0% of spending at special categories customers frequently use. Compared to the existing 'Card Basics POINT,' it is characterized by strengthened accumulation benefits for duty-free purchases.
Registering the card with major simple payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay and paying with it also earns an additional 3% accumulation benefit. In addition, customers can also earn each payment service's own points, making it very useful for customers who prefer simple payment.
Great effort was also put into differentiating the card design. Based on Korean painter Kim Hyun Jung's design, it makes use of basic geometric elements, colored with obangsaek, the traditional five cardinal colors, to allow a sense of varied hues. Through this, it expresses the harmony of yin-yang and the five elements, achieving a unique aesthetic entirely different from existing products.
Woori Card is also holding an event to mark the product launch. Customers who receive the card and, from this month through the end of May, register and pay with it on the four major pay services (Naver Pay, Kakao Pay, Payco, SSG Pay) to earn the 3% additional accumulation benefit will be entered into a drawing where a total of 10,000 winners will receive double the points they accumulated.
The card's annual fee is 12,000 won for the overseas-compatible version and 10,000 won for the domestic-only version. Further details on the product and event can be found on the Woori Card website or mobile app.