Woori Card: “Enjoy Korea’s Beauty with Card Basics POINT”
EBN reported on May 4, 2018 that Woori Card prepared a 50% hanbok-rental discount and a 50% palace/royal-tomb admission discount event for customers of its new 'Card Basics POINT' product. The article said the card-plate design applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' bringing Korean beauty to a card for the first time in the industry.
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Woori Card announced on the 4th that it has prepared an event letting customers of its new product 'Card Basics POINT' richly enjoy the "beauty of Korea."
First, a 50% discount event on hanbok rentals — letting customers enjoy the traditional Korean garment prized for its beauty at an affordable price — runs through the end of this year. Customers can get a 50% discount when paying rental fees at hanbok rental shops near Jongno-gu.
The discount applies only at Woori Card partner shops, once per person per day, up to a maximum of 10,000 won. A promotional flag has been placed in front of the hanbok rental shops so customers can easily spot Woori Card's partners.
A 50% discount event on admission to major palaces and royal tombs in Seoul/Gyeonggi, letting customers enjoy Korea's architectural beauty and natural scenery, also runs through the end of June. It applies at 21 sites including the Four Grand Palaces — Gyeongbokgung, Changdeokgung, Changgyeonggung, and Deoksugung — Jongmyo Shrine, and the Joseon royal tombs, up to once per person per month, a maximum of 2,000 won.
'Card Basics POINT,' which Woori Card launched on the 2nd, earns a base 0.8% in points across all categories, the industry's best rate, with no cap once the previous month's spending reaches 300,000 won. The card-plate design applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' bringing Korean beauty to a card for the first time in the industry. It surpassed 100,000 units issued just three weeks after launch.