EBN | Woori Card Launches and Sells ‘Card Basics WOWRI’
EBN reported that Woori Card launched and is selling 'Card Basics WOWRI' to mark the 'Card Basics' series' 3-million-account milestone and first anniversary, offering the same benefits as Card Basics POINT with strengthened duty-free rewards and a design using Korean painter Kim Hyun Jung's artwork, as Woori Card posted a record net income last year.
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Woori Card announced on the 4th that it had launched and is selling the new product 'Card Basics WOWRI' to mark the 'Card Basics' series surpassing 3 million accounts and its first anniversary of launch.
It was named by adding the words 'wow' and 'we' (uri), meaning astonishment at achieving 3 million accounts in the fastest time in the industry.
The product's main benefits are the same as 'Card Basics POINT,' which offers benefits specialized for point accumulation. It accumulates 0.8% of spending at all merchants, one of the industry's highest rates, and up to 5.0% of spending at special categories customers frequently use. Compared to the existing Card Basics POINT, it is characterized by strengthened accumulation benefits for duty-free purchases.
Registering the card with major simple payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay and paying with it also earns an additional 3% accumulation benefit. In addition, customers can also earn each payment service's own points, which is useful for customers who prefer simple payment.
Great effort was also put into differentiating the card design. Based on Korean painter Kim Hyun Jung's design, it makes use of basic geometric elements, colored with obangsaek, the traditional five cardinal colors, to allow a sense of varied hues. Through this, it expresses the harmony of yin-yang and the five elements, achieving a unique aesthetic different from existing products.
There is also an event to mark the product's launch. Customers who receive the card and, from this month through the end of May, register and pay with it on the four major pay services (Naver Pay, Kakao Pay, Payco, SSG Pay) to earn the 3% additional accumulation benefit will be entered into a drawing where a total of 10,000 winners will receive double the points they accumulated.
The card's annual fee is 12,000 won for the overseas-compatible version and 10,000 won for the domestic-only version. Further details on the product and event can be found on the Woori Card website or mobile app.
Meanwhile, Woori Card achieved a record net income of 126.5 billion won last year on the back of the popularity of its flagship Card Basics series. Notably, the delinquent receivables ratio, a representative indicator showing the soundness of held credit card assets, also fell for a second consecutive year, earning results in risk management as well.