NewDaily | Woori Card President Jeong Won-jae’s Choice: “Let’s Stick to the Basics”
NewDaily reported that Woori Card President Jeong Won-jae is unveiling 'Card-ui-jeongseok POINT,' specialized in point accrual, as his first new product since taking office, on April 2. Korean painter Kim Hyun Jung's work 'Gwayubulgeup' was applied to the card design, and Woori Card is holding a special exhibition at the Insa Art Center to mark its collaboration with the artist.
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Woori Card President Jeong Won-jae has unveiled a financial product true to the basics.
Woori Card announced it will launch 'Card-ui-jeongseok POINT' on April 2.
This product is the first result of the commitment to "stick to the basics for customers" that President Jeong Won-jae emphasized in his inauguration speech last January.
It is said that President Jeong personally oversaw the entire process from the product-planning stage, including big-data analysis and customer requirements gathered across preference areas and sales channels.
As a result, the product offers customers an easy, convenient experience along with generous point-accrual benefits.
The new products consist of two credit cards — ▲Card-ui-jeongseok POINT ▲Card-ui-jeongseok POINT Main Transaction — and one check card, ▲Card-ui-jeongseok POINT Check. All are specialized in point accrual.
'Card-ui-jeongseok POINT' earns a base rate of 0.8%, the industry's highest across all merchant categories, with unlimited accrual once the previous month's spending reaches 300,000 won.
In addition, in 10 special categories frequently used by customers — mobile telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, large discount stores, online shopping, gas stations, and overseas spending at 1% — up to 5% of the amount spent is accrued.
Registering and paying with this card on major simple-payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay earns an additional 3%, bringing the maximum accrual to 6%.
Each payment service's own points can also be earned, which is especially useful for customers who prefer simple payment.
'Card-ui-jeongseok POINT Main Transaction' has a base accrual rate of 0.8%, earning points across all categories once the previous month's spending reaches 300,000 won.
Mobile telecom, public transit, EV charging, coffee, and movies earn 3%, and department stores, large discount stores, online shopping, gas stations, and overseas spending earn 1%, across 10 special categories, up to a maximum of 3% of the amount spent.
Paying through the four simple-payment services mentioned above adds an extra 3%, for a maximum of 6% point accrual, and also brings 50% on-site discounts on Lotte World Aquarium admission and free-pass tickets at major amusement parks.
Customers who spend 900,000 won within 3 months of issuance receive a bonus of 5,000 points, and a promotion is running alongside it that gives an additional 5,000 points for spending 100,000 won or more by June.
'Card-ui-jeongseok POINT' check card earns up to 1.5% in the same categories as the credit cards, and 0.3% in other categories. An additional 1.5% accrual benefit also applies when using simple-payment services.
Beyond points, the card design also captures the "beauty of Korea," which is another distinguishing feature.
It applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' reflecting Woori Card's intent to position the card as the 'standard' of wise spending rather than another flashy but substance-less product.
To mark the design collaboration with Kim Hyun Jung, Woori Card will hold a special exhibition, 'Card-ui-jeongseok, Capturing the Beauty of Korea,' at the Insa Art Center in Insa-dong from April 5 to 9.
A Woori Card official said, "By incorporating artistic design, we've given this rigid financial product an emotional makeover, and we're preparing advertisements using the artist's other witty works through the 'Artvertising' technique to prepare for joyful communication with our customers."
The official added, "This whole process was able to proceed swiftly and smoothly in a short period because CEO Jeong Won-jae drove it forward with strong momentum, overseeing every step in detail."