Prime Economy | Woori Card: “‘Card Principle’ Series Expected to Reach 2 Million by Year-End”
Prime Economy reported that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch, citing the card design drawing on Korean painter Kim Hyun Jung's work as a factor in its popularity. The article ran with a photo of CEO Jung Won-jae and artist Kim Hyun Jung, both in hanbok, at the ceremony marking the 1-million milestone.
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[Prime Economy] Woori Card (CEO Jung Won-jae) announced on the 30th that its 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with 'Card Principle POINT' last April, followed by △DISCOUNT △SHOPPING △L.POINT.
Woori Card cited industry-leading accrual and discount rates, extra benefits in categories customers use frequently, and card design that fuses art and finance by drawing on Korean beauty as the key factors behind the series' popularity.
A Woori Card official explained, "To capture Korean beauty in the design, 'Card Principle' drew on the work of Korean painter Kim Hyun Jung, who is well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times."
The card plate surface is also given a special finish so the artwork appears set in a frame, with a 'ㄱ'-shaped notch placed at the top right to make it easier to pull the card out of a wallet.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability. As a result, customer satisfaction has risen further, creating a win-win for both the company and our customers."
The official added, "With various products planned for launch, including an office-worker-specific card and a mileage-type card, reaching 2 million cards by year-end looks feasible," and "since credit cards make up a larger share of issuance than check cards, a positive effect on sales is also expected."
Meanwhile, 'Card Principle POINT' offers higher point accrual in 10 categories customers use frequently. 'Card Principle L.POINT' earns L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay.
Reporter Ha Young-in (hyi@newsprime.co.kr)
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