FETV | Woori Card’s ‘Card Basics’ Series Surpasses 3 Million Accounts… ‘WOWRI’ Launching Next Month
FETV reported that Woori Card's flagship 'Card Basics' series surpassed 3 million accounts in under a year, the fastest record in the industry. It cited CEO Jeong Won-jae's management philosophy and the design using Korean painter Kim Hyun Jung's artwork as success factors, and reported the new 'Card Basics WOWRI' launching next month alongside customer appreciation prizes.
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[FETV = Reporter Gil Na-young] Woori Card announced on the 29th that its flagship 'Card Basics' series had surpassed 3 million accounts in under a year since launch.
After the first product, 'Card Basics POINT,' launched in April of last year, it surpassed 2 million accounts eight and a half months later in December, and again in under a year, surpassed 3 million accounts this month. This corresponds to the fastest time ever recorded by a single product series in the industry.
The success factor of 'Card Basics' is that CEO Jeong Won-jae of Woori Card's consistently emphasized management principles of a 'customer-centered mindset' and 'attention to detail' were woven directly into the product and brand.
Big data analysis and consumer research were used to remove the inconveniences customers face in their card life, and it caught attention with a sensuous design embroidered with Korean beauty, drawing on the works of Korean painter Kim Hyun Jung. An 'ㄱ'-shaped notch was also added to the upper right of the card plate to improve usability.
Marketing and branding also saw fresh attempts unlike before. Through a design collaboration exhibition with artist Kim Hyun Jung held last April, an occasion was created to introduce the new product, and differentiated communication was showcased, including advertising made using the 'Artvertising' technique with the artist's work.
This March, the lineup was completed across life stages by adding the Card Basics Premium product for customers in their 40s and above to the existing check card lineup of Kream (teens), Cookie (20s), and Sosam (30s–40s).
On top of this, Woori Card will launch a new product, 'Card Basics WOWRI,' on the 1st of next month, to mark the first anniversary of Card Basics' launch and its 3-million-account milestone.
The product was named 'Card Basics WOWRI' by adding the words 'wow' and 'we' (uri), meaning astonishment that a single product series achieved 3 million accounts in the fastest time in the industry. Compared to previously launched products, it strengthens accumulation benefits for duty-free purchases.
Meanwhile, Woori Card has also prepared a variety of prize events to mark the Card Basics 3-million-account milestone and to thank customers for their support. Further details on the product and event can be found on Woori Card's website or mobile app.