Money Today | Woori Card’s ‘Card Principle’ Tops 1 Million Cards Five Months After Launch
Money Today reported that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. The article introduced each product's benefits in detail, and reported the outlook that reaching 2 million cards by year-end looked feasible thanks to follow-up products such as an office-worker-specific card.
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At the 'Card Principle' 1-million-card milestone ceremony held on the 30th at Woori Card headquarters, CEO Jung Won-jae (fifth from left) presents a commemorative card to Korean painter Kim Hyun Jung (fourth from left), then poses for a photo with five employees who contributed to the product's development. / Photo courtesy of Woori Card
Woori Card announced on the 30th that its flagship 'Card Principle' series, launched last April, has topped 1 million cards issued five months after launch. Woori Card has been offering a total of four products under the series: 'Card Principle Point(POINT),' Discount(DISCOUNT), Shopping(SHOPPING) and L.POINT(L.POINT).
Card Principle Point offers higher point accrual in 10 categories customers use frequently. L.POINT lets customers earn L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay.
Discount offers discounts at all domestic merchants regardless of the previous month's spending. Shopping focuses primarily on offering online and offline shopping discounts.
Woori Card plans to launch additional products, including an office-worker-specific card and a mileage-type card. It expects this will make reaching its year-end goal of 2 million cards feasible.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."