Daily Ian | Woori Card’s ‘Card Basics’ Surpasses 300,000 in Two Months, Riding a Hit Streak
Daily Ian reported that Woori Card's flagship product 'Card Basics POINT' surpassed 300,000 cards issued two months after launch. The industry-best 0.8% point rate, extra rewards in everyday categories, and 3% simple-pay rewards were cited as popularity drivers, and the article noted the card design applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup' has been well received.
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Woori Card's flagship product Card Basics POINT, nicknamed the "CEO's card," has become a runaway hit.
Woori Card announced on the 31st that Card Basics POINT, which adds artistic design to strong point-earning benefits, has surpassed 300,000 cards issued two months after its launch last month on the 2nd.
Woori Card cited point-earning benefits as behind this popularity. Card Basics POINT earns a base 0.8% across all categories, the industry's best, with no cap once the previous month's spending reaches 300,000 won.
The company also sees packing bigger benefits into categories customers frequently use as an effective factor. Through big-data analysis, 10 special categories customers use often — telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, discount marts, online shopping, gas, and overseas purchases at 1% — earn up to 5% of the amount spent.
In addition, registering the card with the four major simple-pay services — Naver Pay, Kakao Pay, Payco, and SSG Pay — and paying through them earns an extra 3% back, and the card-plate design, which applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup' to bring Korean beauty into a card for the first time in the industry, has also received a good response.
Various product-launch events continue as well. Through the end of June, Woori Card is giving double card points to customers using the four major simple-pay services (Naver Pay, Kakao Pay, Payco, SSG Pay) with the card, along with 2–3 month interest-free installments at all merchants and airfare special-price events.
An 'annual fee cashback event' for online-issued customers is also available. Customers who apply for Card Basics POINT or Card Basics POINT Check online through the end of June and spend 100,000 won or more by the end of the month following the application month can get up to 100% of the annual fee cashed back for Card Basics POINT, or up to 5,000 won for Card Basics POINT Check.
The annual fee is 12,000 won for the international version and 10,000 won domestic-only, and cards can be applied for at Woori Bank branches nationwide, the Woori Card website and mobile app, or the call center.
A Woori Card official said, "We're grateful for the support our customers have shown Card Basics POINT," adding, "Next month we'll unveil Card Basics discount-type and shopping-type products with dramatic benefits at the industry's best level." [Daily Ian = reporter Bae Geun-mi]