Joseilbo | Woori Card’s ‘Card Basics’ Surpasses 3 Million Accounts, Fastest in the Industry
Joseilbo reported that Woori Card's flagship 'Card Basics' series surpassed 3 million accounts in under a year, the fastest pace ever for a single card series in the industry. The article introduced the design, which features Korean painter Kim Hyun Jung's artwork and has secured a design patent, along with news of the new 'Card Basics WOWRI' product launch and a customer appreciation event.
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Woori Card announced on the 29th that its flagship 'Card Basics' series had surpassed 3 million accounts in under a year since launch.
After the first product, 'Card Basics POINT,' launched in April of last year, it surpassed 2 million accounts eight and a half months later in December, and this month it surpassed 3 million accounts. Woori Card said this marks the fastest time ever recorded by a single card product series in the industry.
The card uses big data analysis and consumer research to remove the inconveniences customers face in their card life. Rather than competing on the number of services offered, it comes with simple but solid discount and point-accumulation benefits as standard. Reflecting changing payment trends, it also grants additional benefits when used with simple payment services, making convenience and rewards easier for users to feel.
Care was also taken with the design. It caught attention with a sensuous design embroidered with Korean beauty, drawing on the works of Korean painter Kim Hyun Jung.
An 'ㄱ'-shaped notch was added to the upper right of the card plate to improve usability. Details such as varying the coloring on parts of the surface and arranging the product name vertically were carefully considered to raise the level of finish. These efforts led to the acquisition of a design patent last October.
To mark the first anniversary of Card Basics' launch and its 3-million-account milestone, Woori Card will launch a new product, 'Card Basics WOWRI,' on the 1st of next month.
As a single product series that achieved 3 million accounts in the fastest time in the industry, the product was named 'Card Basics WOWRI' by combining the words 'wow' and 'we' (uri), meaning astonishment at the achievement.
The product's main benefits are the same as 'Card Basics POINT,' which specializes in point accumulation. It offers 0.8% accumulation on spending at all merchants, one of the industry's highest rates, and 1.0%–5.0% accumulation at special categories customers frequently use. Compared to previously launched products, it strengthens accumulation benefits for duty-free purchases.
Based on painter Kim Hyun Jung's design, it makes use of basic geometric elements layered with the varied hues of obangsaek, the traditional five cardinal colors. Through this, it expresses the harmony of yin-yang and the five elements, achieving a unique aesthetic entirely different from existing products.
A customer appreciation event has also been prepared. For the month of April, all Woori Card users will receive one sweepstakes entry for every 100,000 won spent. Through a drawing, prizes will be given to a total of 300 people, including a 3-million-won travel voucher (1 winner), Samsung foldable phones (3 winners), BALMUDA The Pure air purifiers (15 winners), and 10,000 Woori Card points (281 winners).