Consumer Times | Woori Card’s ‘Card Classics’ Confirmed as Leading Card with 4 Million Accounts

[Consumer Times, reporter Jang Geon-ju] Woori Card's flagship 'Card Classics' series surpassed 4 million issued accounts on the 31st of last month.

Starting with the launch of 'Card Classics POINT' in April last year, the series surpassed 4 million accounts in a short 16 months. This is the fastest record in the industry for a single product series, amounting to over 250,000 accounts issued per month.

The success of Card Classics was driven by actively reflecting customers' rapidly and diversely changing needs in its product services, focusing on tangible benefits customers could directly feel, and adding simple payment services in step with changing payment market trends.

Design differentiation also stands out. Using the work of Korean painter Kim Hyun Jung, the cards drew much praise for their sensuous, sophisticated beauty embroidered with elegant, classical Korean aesthetics.

So far, 11 credit card products including 'Card Classics POINT' and 7 check card products including 'Card Classics SSO3 Check' have been released, building a multi-layered lineup with credit cards specialized by benefit type and check cards focused on differentiation by age group, widening customer choice.

A Woori Card official said, "The success of Card Classics was built on President Jung Won-jae's marketing philosophy, which he has consistently emphasized, that 'we must make products that sell themselves,'" adding, "With the goal of being the first card in the customer's wallet, we are confident of reaching 5 million accounts within the year."

Meanwhile, Woori Card plans to hold various thank-you events to mark reaching 4 million accounts, including merchant discounts and giveaways.

Written by — Jang Geon-ju