The First | Woori Card’s ‘Card Classics’ Surpasses 4 Million Accounts… Fastest Ever for a Single Product Series
The First reported that Woori Card's flagship 'Card Classics' series surpassed 4 million issued accounts in the fastest time ever for a single product series. Genuine benefits and the distinctive design using Korean painter Kim Hyun Jung's work were cited as key success factors. Woori Card said it is confident of reaching 5 million accounts within the year.
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Woori Card announced on the 1st that its flagship 'Card Classics' series had surpassed 4 million accounts on July 31.
Woori Card's 'Card Classics' series surpassed 4 million accounts 16 months after the launch of 'Card Classics POINT' in April last year; notably, this is the fastest record achieved by a single product series, with issuance of over 250,000 accounts per month continuing steadily without interruption.
Woori Card said the success of 'Card Classics' was driven by actively reflecting customers' rapidly and diversely changing needs in its product services, focusing on tangible benefits customers could directly feel, and adding simple payment services in step with changing payment market trends.
Design differentiation also stands out. Using the work of Korean painter Kim Hyun Jung, the cards embroidered an elegant, classical Korean beauty.
Meanwhile, the 'Card Classics' effect was clearly reflected in business performance. Woori Card achieved its highest net profit since spinning off, at 126.5 billion won last year, and continues to perform well this year with 66.5 billion won in net profit in the first half despite reduced merchant fees.
A Woori Card official said, "The success of 'Card Classics' was built on President Jung Won-jae's consistent marketing philosophy that 'we should not make products to be sold through branding, but products that sell themselves,'" adding, "With the goal of being 'the first card in the customer's wallet,' we are confident of reaching 5 million accounts within the year."