Seoul Finance | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Seoul Finance reported that Woori Card's 'Card Principle' series topped 1 million cards issued five months after launch. The article cited card design drawing on Korean painter Kim Hyun Jung's work, among other factors, behind its popularity.
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[Seoul Finance, Reporter Yoon Mi-hye] Woori Card announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with 'Card Principle Point(POINT)' last April, followed by Discount(DISCOUNT), Shopping(SHOPPING) and L.POINT(L.POINT), topping 100,000 cards within three weeks of launch and selling 1 million cards within five months.
As the industry's first such approach, the card also drew on the work of Korean painter Kim Hyun Jung, well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times, to capture Korean beauty in its design. Woori Card also has various products planned for launch, including an office-worker-specific card and a mileage-type card, and is aiming to reach 2 million cards by year-end.
A Woori Card official said, "Despite the challenging environment in the industry recently, we are deeply grateful to have achieved such good results thanks to the enthusiastic response our customers have shown 'Card Principle,'" adding, "We will continue to repay our customers with good products that reflect their needs and market trends."
Meanwhile, 'Card Principle Point' offers higher point accrual in 10 categories customers use frequently, and 'Card Principle L Point' earns L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay.