Green Economy Newspaper | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Woori Card announced on August 30, 2018 that its flagship 'Card Principle' series topped 1 million cards issued five months after launch, continuing its red-hot popularity. Industry-leading accrual and discounts, together with card design using Korean painter Kim Hyun Jung's work, were cited as popularity drivers.
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Woori Card announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch, continuing its red-hot popularity.
Woori Card introduced four products starting with 'Card Principle POINT' last April, followed by DISCOUNT, SHOPPING and LPOINT, topping 100,000 cards within three weeks of launch.
It then hit a record-setting pace, surpassing 1 million within five months and establishing itself as a flagship hit product in the market.
The key factors behind the 'Card Principle' series' success are cited as ▲ a solid foundation of industry-leading accrual and discounts; ▲ bold extra benefits in categories customers use most often; and ▲ a refined, beautiful card design that fuses art and finance by drawing on Korean beauty.
As the industry's first such approach, the card drew on the work of Korean painter Kim Hyun Jung, who is well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times, to capture Korean beauty in the design.
According to Woori Card, the card plate surface is also given a special finish so the artwork appears set in a frame, and a 'ㄱ'-shaped notch is placed at the top right to make it easier to pull the card out of a wallet, an effort to enhance the customer's brand experience.
The pace of sales is also gaining momentum. With various products such as an office-worker-specific card and a mileage-type card also scheduled for launch, the series is expected to reach 2 million cards by year-end.
A positive effect on sales is also expected, since credit cards make up a larger share of issuance than check cards.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."