Maeil Business Newspaper | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Maeil Business Newspaper reported on the 30th that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. Industry-leading accrual and discount benefits, together with card design using Korean painter Kim Hyun Jung's work, were cited as the keys to its popularity.
View full text
▲ At the 'Card Principle' 1-million-card milestone ceremony held on the 30th at Woori Card headquarters in Jongno, Seoul, CEO Jung Won-jae (fifth from left) presents a commemorative card to Korean painter Kim Hyun Jung (fourth) as thanks, posing for a photo with five employees who contributed to the product's development. [Photo courtesy of Woori Card]
Woori Card announced on the 30th that its flagship "Card Principle" series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with "Card Principle POINT" last April, followed by DISCOUNT, SHOPPING and L.POINT.
The keys to the Card Principle series' success are cited as ▲ industry-leading accrual and discount benefits, ▲ extra benefits in categories with high customer usage, and ▲ a refined and beautiful card design.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."
[Digital News Desk, Reporter Jeon Jong-heon]
[ⓒ Maeil Business Newspaper & mk.co.kr, unauthorized reproduction and redistribution prohibited]