Metro News | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Metro News reported that Woori Card's 'Card Principle' series topped 1 million cards issued five months after launch. Card design incorporating Korean painter Kim Hyun Jung's work was introduced as a key driver behind the sales figures.
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▲ At the ceremony marking 'Card Principle's' 1-million-card milestone, Woori Card CEO Jung Won-jae (fifth from left) presents a commemorative card to Korean painter Kim Hyun Jung (fourth from left) as thanks, posing for a photo with five employees who contributed to the product's development. / Woori Card
Woori Card announced on the 30th that its 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with 'Card Principle Point(POINT)' last April, followed by Discount(DISCOUNT), Shopping(SHOPPING) and L.POINT(L.POINT).
Woori Card cited ▲ industry-leading accrual and discounts, ▲ bold extra benefits in categories customers use most often, and ▲ a refined, beautiful card design that fuses art and finance by drawing on Korean beauty, as the key factors behind the Card Principle series' success.
As the industry's first such approach, the Card Principle series drew on the work of Korean painter Kim Hyun Jung to capture Korean beauty in its design. Kim's works are grounded in Oriental painting but have won wide affection for their fresh ideas and themes suited to the times.
The card plate surface is also given a special finish so the artwork appears set in a frame, and a 'ㄱ'-shaped notch is placed at the top right to make it easier to pull the card out of a wallet.
A Woori Card official said, "Removing unnecessary add-on services and using the savings to strengthen benefits was the main factor that boosted sales."
Reporter Na Yu-ri (yul115@)