WikiLeaks Korea | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
WikiLeaks Korea reported that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. The article cited a refined card design using Korean painter Kim Hyun Jung's work as one driver of its popularity, and forecast that reaching 2 million cards by year-end looked feasible. The photo shows CEO Jung Won-jae and artist Kim Hyun Jung posing at the ceremony held at Woori Card headquarters.
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Woori Card announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with 'Card Principle POINT' last April, followed by Discount, Shopping and LPOINT, topping 100,000 cards within three weeks of the series' launch and 1 million within five months.
The keys to the series' popularity are cited as accrual and discount benefits, extra benefits in categories customers use most often, and a refined card design that fuses art and finance by drawing on Korean beauty.
To capture Korean beauty in the design, the card drew on the work of Korean painter Kim Hyun Jung, who is well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times.
The card plate surface is also given a special finish so the artwork appears set in a frame, and a 'ㄱ'-shaped notch is placed at the top right for easier retrieval from a wallet.
With various products such as an office-worker-specific card and a mileage-type card also planned for launch, reaching 2 million cards by year-end looks feasible, and since credit cards make up a larger share of issuance than check cards, a positive effect on sales is also expected.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."
[WikiLeaks Korea = Reporter Kim So-young]