Cheonji Ilbo | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Cheonji Ilbo reported that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. The article ran a photo (courtesy of Woori Card) of CEO Jung Won-jae presenting a commemorative card to Korean painter Kim Hyun Jung as thanks, alongside employees who worked on the product, and emphasized that the card design drew on Kim's Korean painting works.
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[Cheonji Ilbo = Reporter Park Su-ran] Woori Card announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products starting with 'Card Principle POINT' last April, followed by DISCOUNT, SHOPPING and L.POINT, topping 100,000 cards within three weeks of launch and 1 million within five months, cementing its place as a flagship hit product in the market.
The key factors behind the 'Card Principle' series' success are cited as ▲ a solid foundation of industry-leading accrual and discounts; ▲ bold extra benefits in categories customers use most often; and ▲ a refined, beautiful card design that fuses art and finance by drawing on Korean beauty.
As the industry's first such approach, the card drew on the work of Korean painter Kim Hyun Jung, who is well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times, to capture Korean beauty in the design.
The card plate surface is also given a special finish so the artwork appears set in a frame, and a 'ㄱ'-shaped notch is placed at the top right to make it easier to pull the card out of a wallet, further enhancing usability.
Woori Card plans to accelerate sales further with a range of upcoming products, including an office-worker-specific card and a mileage-type card.
A Woori Card official said, "Reaching 2 million cards by year-end looks feasible, and since credit cards make up a larger share of issuance than check cards, a positive effect on sales is also expected."
Meanwhile, 'Card Principle POINT' offers higher point accrual in 10 categories customers use frequently, and 'Card Principle L.POINT' earns L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay.
Also popular are 'Card Principle DISCOUNT,' which offers discounts at all domestic merchants regardless of the previous month's spending, and 'Card Principle SHOPPING,' which combines online and offline shopping discounts on a single card.
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