Media Pen | Woori Card’s ‘Card Basics POINT’ Surpasses 300,000 Issued in Two Months
Media Pen reported that Woori Card's 'Card Basics POINT' surpassed 300,000 cards issued two months after launch. The industry-best 0.8% rate and the extra 3% simple-pay reward were cited as popularity drivers, and the article noted the card-plate design applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup' brought Korean beauty into a card for the first time in the industry.
View full text
[Media Pen = reporter Kim Ha-neul] Woori Card announced on the 31st that Card Basics POINT has surpassed 300,000 cards issued two months after launch.
Woori Card launched its new product Card Basics POINT on the 2nd of last month, and has since surpassed 100,000 issued in three weeks and 300,000 in two months.
The card earns a base 0.8% across all categories, the industry's best, with no cap once the previous month's spending reaches 300,000 won.
It also earns up to 5% of the amount spent across 10 special categories — telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, discount marts, online shopping, gas, and overseas purchases at 1%.
Registering and paying with the card through the four major simple-pay services — Naver Pay, Kakao Pay, Payco, and SSG Pay — also earns an extra 3% back.
The card-plate design applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup' also brought Korean beauty into a card for the first time in the industry.
Product-launch events for Woori Card's customers are also underway. Through the end of June, customers using the four major simple-pay services with the card get double card points, along with 2–3 month interest-free installments at all merchants and airfare special-price events.
An 'annual fee cashback event' is also available for customers who apply online.
Customers who apply for Card Basics POINT or Card Basics POINT Check online through the end of June and spend 100,000 won or more by the end of the month following the application month can get up to 100% of the annual fee cashed back for Card Basics POINT, or up to 5,000 won for Card Basics POINT Check.
The annual fee is 12,000 won for the international version and 10,000 won domestic-only, and cards can be applied for at Woori Bank branches nationwide, the Woori Card website, mobile app, or call center.
A Woori Card official said, "We're grateful for the support our customers have shown Card Basics POINT," adding, "Next month we'll unveil Card Basics discount-type and shopping-type products with dramatic benefits at the industry's best level."
Meanwhile, further details on the product and ongoing events are available on the Woori Card website and mobile app.
[Media Pen = reporter Kim Ha-neul]