Korea Financial Daily | Woori Card’s ‘Card of Standards’ Booms.. Tops 2 Million Enrollments
Korea Financial Daily reported that Woori Card's 'Card of Standards' surpassed 2 million enrollments on December 13, 2018, 9 months after launch, marking the fastest issuance pace since Woori Card's founding. Product planning based on a customer-centered mindset and the card design incorporating a work by Korean painter Kim Hyun Jung were cited as factors behind its popularity.
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<Korea Financial Daily = Reporter Lee Bom> Woori Card announced on the 13th that its flagship product 'Card of Standards' has surpassed 2 million enrollments.
Woori Card drew attention by topping 1 million enrollments within 5 months of launching its first product, 'Card of Standards Point (POINT),' last April. It has now reached 2 million enrollments, 9 months after launch.
This is faster than the typical issuance pace for general-purpose cards, and is the fastest pace since Woori Card's founding.
The success of Card of Standards came from thoroughly reflecting the 'customer-centered mindset' that CEO Jung Won-jae has emphasized, across every stage of product planning, service design, and design.
Through big data analysis, it packed in industry-leading point and discount benefits optimized for changing customer needs and spending patterns, and embroidered onto the plate a design that anyone would want to own, adopted from a work by Korean painter Kim Hyun Jung.
A 'ㄱ'-shaped notch is placed in the upper right of the card plate surface to enhance both aesthetics and usability, and differently colored sections lend a distinctive identity through a unique visual sense resembling vertical stripes. The card name is also placed vertically, completing an artistic design reminiscent of a Korean painting.
Card of Standards shows a usage rate and per-person spending amount about 10% higher than existing products, contributing to growth in new members as well as expanded market share. With premium and mileage-type cards also slated for release, the sales momentum is expected to continue.
Woori Card is also running a customer appreciation event through the 25th to mark the 2-million-enrollment milestone for Card of Standards. Customers who spend 50,000 won or more on Card of Standards series cards during this period are automatically entered into a drawing for prizes including an LG Styler, LG Pra.L masks, AirPods, and a Starbucks diary set with two free beverage coupons, to be given to a total of 1,600 winners.
A Woori Card official said, "Thanks to the affection customers have shown 'Card of Standards' and the hard work of employees, including those at Woori Bank's sales sites, we were able to achieve meaningful results despite difficult market conditions," adding, "We will continue to strive to make it a card that customers want to have and want to use, as a good product that is essential to everyday life."