MTN | Woori Card’s ‘Card Principle’ Series Tops 1 Million Cards Five Months After Launch
It was reported on August 30, 2018 that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. Industry-leading accrual and discounts, together with card design using Korean beauty, were cited as popularity drivers.
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[Photo caption] At the 'Card Principle' 1-million-card milestone ceremony held on the 30th at Woori Card headquarters, CEO Jung Won-jae (fifth from left) presents a commemorative card to Korean painter Kim Hyun Jung (fourth from left) as thanks, posing for a photo with five employees who contributed to the product's development. /Courtesy of Woori Card
Woori Card's flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card announced that the four products launched starting with 'Card Principle POINT' last April, followed by DISCOUNT, SHOPPING and L,POINT, drew strong popularity by topping 100,000 cards within three weeks of launch and 1 million within five months.
The key factors behind the strong sales are cited as ▲ industry-leading accrual and discounts, ▲ extra benefits in categories customers use most often, and ▲ card design that fuses art and finance by drawing on Korean beauty.
A Woori Card official explained, "We cut unnecessary add-on services and channeled the savings into strengthening core benefits," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."