FETV | Woori Card Launches ‘Card Basics WOWRI’
FETV reported that Woori Card launched 'Card Basics WOWRI' to mark the 'Card Basics' series' 3-million-account milestone and first anniversary, with the same benefits as Card Basics POINT plus strengthened duty-free rewards and a design drawing on Korean painter Kim Hyun Jung's work colored with the traditional five cardinal colors, alongside a launch event running through May.
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Woori Card announced on the 4th that it had launched the new product 'Card Basics WOWRI' to mark the 'Card Basics' series surpassing 3 million accounts and its first anniversary of launch.
'Card Basics WOWRI,' launched on the 1st, carries the meaning of the words 'wow' and 'we' (uri), expressing astonishment at achieving 3 million accounts in the fastest time in the industry.
The product's main benefits are the same as 'Card Basics POINT,' which offers benefits specialized for point accumulation. It accumulates 0.8% of spending at all merchants, and up to 5.0% of spending at special categories customers frequently use.
Compared to the existing 'Card Basics POINT,' it is characterized by strengthened accumulation benefits for duty-free purchases.
Registering the card with major simple payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay and paying with it also earns an additional 3% accumulation benefit.
On top of this, the card design was also conceived based on Korean painter Kim Hyun Jung's design, using obangsaek, the traditional five cardinal colors, to allow a sense of varied hues. This expresses the harmony of yin-yang and the five elements.
Meanwhile, Woori Card is also holding an event to mark the launch of 'Card Basics WOWRI.' Customers who receive the card and, from this month through the end of May, register and pay with it on the four major pay services to earn the 3% additional accumulation benefit will be entered into a drawing where a total of 10,000 winners will receive double the points they accumulated.