Primetime Economy | Woori Card’s ‘Card Classics’ Series Surpasses 4 Million Accounts
Primetime Economy reported that Woori Card's flagship 'Card Classics' series surpassed 4 million accounts on July 31, 2019, just 16 months after launch. The distinctive design featuring Korean painter Kim Hyun Jung's work drew praise, and Woori Card said it is confident of reaching 5 million accounts within the year.
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[Primetime Economy] Woori Card (CEO Jung Won-jae) announced on July 31 that its flagship 'Card Classics' series had surpassed 4 million accounts.
Starting with the launch of 'Card Classics POINT' in April last year, the series achieved this milestone in just 16 months.
According to a Woori Card official, this is the fastest record achieved by a single product series, with issuance steadily exceeding 250,000 accounts per month without interruption.
The success of 'Card Classics' is attributed to actively reflecting customers' rapidly and diversely changing needs in its product services, focusing on tangible benefits customers can directly feel, and adding simple payment services in step with changing trends in the payment market.
Design differentiation also stands out. Using the work of Korean painter Kim Hyun Jung, the cards embroider an elegant, classical Korean beauty into a sensuous, sophisticated aesthetic that has drawn much praise.
So far, 11 credit card products including 'Card Classics POINT' and 7 check card products including 'Card Classics SSO3 Check' have been released.
The 'Card Classics' effect has carried through to business performance. Woori Card achieved its highest net profit since spinning off, at 126.5 billion won last year, and continues to perform well this year with 66.5 billion won in net profit in the first half despite reduced merchant fees.
In particular, the number of active members increased by 650,000 year on year, earning recognition that 'Card Classics' has brought Woori Card to a new level of competitiveness.
A Woori Card official said, "The success of 'Card Classics' was built on President Jung Won-jae's consistent marketing philosophy that 'we should not make products to be sold through branding, but products that sell themselves.' With the goal of being 'the first card in the customer's wallet,' we are confident of reaching 5 million accounts within the year."
Meanwhile, Woori Card plans to hold various thank-you events, including merchant discount promotions and abundant giveaways, to celebrate surpassing 4 million accounts for 'Card Classics.'