Choice Economy | Woori Card’s ‘Card Principle’ Series Tops 1 Million Cards Five Months After Launch
Choice Economy reported that Woori Card's flagship 'Card Principle' series topped 1 million cards issued five months after launch. Along with accrual and discount benefits, card design drawing on Korean painter Kim Hyun Jung's work was cited as a key to its popularity, and a photo provided by Woori Card showed CEO Jung Won-jae and artist Kim Hyun Jung in a commemorative photo.
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[Choice Economy, Reporter Lim Min-hee] Woori Card (CEO Jung Won-jae) announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
According to Woori Card, the company introduced four products starting with 'Card Principle POINT' last April, followed by Discount, Shopping and L.POINT. The products kept up strong momentum, with 100,000 cards issued within three weeks of launch, and this latest 1-million milestone has cemented the series as a flagship hit product.
Woori Card cited ▲ industry-leading accrual and discounts, ▲ bold extra benefits in categories customers use most often, and ▲ beautiful card design capturing Korean beauty drawn from painter Kim Hyun Jung's work as the keys to the 'Card Principle' series' success.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, customer satisfaction has risen, creating a win-win for both the company and our customers," adding, "With various products also planned for launch, including an office-worker-specific card and a mileage-type card, reaching 2 million cards by year-end looks feasible."
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