News1 | Woori Card’s ‘Card Basics’ Surpasses 3 Million Cards Issued in the Fastest Time
News1 reported that Woori Card's 'Card Basics' series surpassed 3 million accounts in the fastest time in the card industry, 11 months after the first product's launch. The article introduced the new 'Card Basics WOWRI,' launching to mark the milestone, and the design drawing on Korean painter Kim Hyun Jung's work, which reflects CEO Jeong Won-jae's 'customer-centered' and 'attention to detail' principles.
View full text
Woori Card announced on the 29th that its 'Card Basics' series had surpassed 3 million accounts in the fastest time in the card industry. This comes 11 months after the first product's launch.
According to Woori Card, 'Card Basics POINT,' first launched in April of last year, surpassed 2 million accounts in December and surpassed 3 million accounts this month. Woori Card explained that "as a single product series, this is the fastest record in the industry."
Woori Card will launch 'Card Basics WOWRI' on the 1st of next month to mark the 3-million-account milestone. The main benefits are the same as 'Card Basics POINT.' It offers 0.8% accumulation on spending at all merchants, one of the industry's highest rates, and 5.0%–1.0% accumulation at special categories customers frequently use. The WOWRI card additionally strengthens accumulation benefits for duty-free purchases.
Card Basics used big data analysis and consumer research to simplify its services. Discount and point-accumulation benefits were included as standard, and additional benefits were added reflecting payment trends. Care was also taken with the design drawing on the work of Korean painter Kim Hyun Jung. As a product that reflects CEO Jeong Won-jae's consistently emphasized 'customer-centered' and 'attention to detail' principles, it is also nicknamed the 'Jeong Won-jae Card.'