Korea Financial News | Woori Card’s ‘Card Jeongseok’ Surpasses 3 Million Cards in Record Time
Woori Card announced on March 29, 2019, that its “Card Jeongseok Point” series, launched last April, surpassed 3 million cards issued in 11 months, setting an industry record for the fastest time to reach that milestone for a single card series. The card drew attention for its design using Korean painter Kim Hyun Jung's artwork, and Woori Card said it would launch a new product, “Card Jeongseok WOWRI,” next month to mark the 3-million milestone.
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[Korea Financial News, reporter Yoo Seon-hee] Woori Card announced on the 29th that its “Card Jeongseok” series surpassed 3 million cards issued in the fastest time yet recorded in the card industry — just 11 months after its first product launched.
According to Woori Card, “Card Jeongseok Point,” first launched last April, surpassed 2 million cards issued in December and topped 3 million this month. Woori Card described it as “an industry record for the fastest time for a single product series.”
Card Jeongseok simplified its service offering by drawing on big-data analysis and consumer research. It built in discount and accumulation benefits as a foundation and added extra benefits reflecting payment trends. Careful attention also went into the design, drawing on the work of Korean painter Kim Hyun Jung. The product, which embodies CEO Jung Won-jae's consistently emphasized principles of “customer-centered” thinking and “attention to detail,” is also nicknamed the “Jung Won-jae Card.”
Marketing and branding also saw fresh approaches distinct from the past. A design-collaboration exhibition with artist Kim Hyun Jung held last April provided an opportunity to introduce the new products. The company also produced advertisements using an “artvertising” technique making use of her work, showcasing distinctive communication. The Woori Card web drama “Work & Love Balance,” released late last year, has racked up more than 3.7 million cumulative views to date.
Woori Card will launch “Card Jeongseok WOWRI” on the 1st of next month to mark the 3-million milestone. Its core benefits are the same as “Card Jeongseok POINT”: an industry-leading 0.8% back on spending at all merchants, and 5.0% to 1.0% back for categories customers frequently use. The WOWRI card additionally strengthens accumulation benefits for duty-free purchases.
A Woori Card representative said, “Going forward, we will keep thinking about how to deliver customized services tailored to customer needs, while continuing to build sophisticated, youthful branding.”