News1 | Woori Card’s ‘Card Basics POINT’ Surpasses 300,000 in Two Months
News1 reported that Woori Card's flagship product 'Card Basics POINT' surpassed 300,000 cards issued in two months. The industry-best point-earning benefits, along with the card-plate design applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' were introduced as reasons for the hit.
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Card industry's best point-earning rate of 0.8% drives popularity
Big-data-based tailored benefits...design plays a role too
(Photo: (Provided by Woori Card) ⓒ News1)
(Seoul = News1) reporter Jung Jae-min = Woori Card's flagship product Card Basics POINT (POINT) has been gaining popularity, surpassing 300,000 cards issued in two months.
According to Woori Card on the 30th, Card Basics POINT has shown a record issuance pace compared with ordinary general-purpose cards since its launch on the 2nd of last month, surpassing 100,000 in three weeks and 300,000 in two months.
Card Basics POINT earns a base 0.8% across all categories, the industry's best, with no cap once the previous month's spending reaches 300,000 won.
Through big-data analysis, it also earns up to 5% of the amount spent across 10 special categories customers frequently use — telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, discount marts, online shopping, gas, and overseas purchases at 1%.
Benefits for simple-pay users are packed in as well. Registering and paying with the card through the four major simple-pay services — Naver Pay, Kakao Pay, Payco, and SSG Pay — earns an extra 3% back. Benefits offered by each simple-pay service itself can also be enjoyed alongside.
A distinctive design also contributed to the wave of popularity. Woori Card applied Korean painter Kim Hyun Jung's work 'Gwayubulgeup' to the card-plate design.
Woori Card is running a launch event for Card Basics POINT. Through the end of next month, it has prepared double card points for customers using the four major simple-pay services, 2–3 month interest-free installments at all merchants, and airfare special-price events. An annual-fee cashback event for customers who apply online is also available; through the end of next month, customers who receive the card online and spend 100,000 won or more by the end of the month following the receiving month get an annual-fee benefit.
A Woori Card official said, "Next month we'll unveil Card Basics discount-type and shopping-type products with dramatic benefits at the industry's best level."