Digital Times | Woori Card Launches ‘Card-ui-jeongseok Point’
Digital Times reported that Woori Card will launch its new product 'Card-ui-jeongseok Point (POINT),' which adds artistic design to powerful point-accrual benefits, next month on the 2nd. It reported that Korean painter Kim Hyun Jung's work 'Gwayubulgeup' was applied to the card plate design, raising emotional satisfaction. It explained that the new product consists of two credit cards and one check card.
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Woori Card announced on the 30th that it will launch its new product 'Card-ui-jeongseok Point (POINT),' which adds artistic design to powerful point-accrual benefits, next month on the 2nd.
From the product-planning stage, the product comprehensively reflected big-data analysis as well as customer preference areas and needs gathered across sales channels, and was designed so customers could easily and conveniently enjoy point-accrual benefits.
The card plate design also incorporates Korean beauty. It applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' reflecting Woori Card's intent to position the card as the 'standard' of wise spending, and aimed to raise emotional satisfaction and enhance the brand experience through the artwork.
This new product consists of two credit cards — 'Card-ui-jeongseok Point,' 'Card-ui-jeongseok Point Main Transaction' — and one check card, 'Card-ui-jeongseok Point Check,' offering benefits specialized in point accrual. Card-ui-jeongseok Point earns a base rate of 0.8%, the industry's highest, across all merchant categories, with unlimited accrual once the previous month's spending reaches 300,000 won.
Reporter Hwang Byung-seo BShwang@dt.co.kr