Energy Economy | Woori Card’s ‘Card Principle’ Causes a ‘Sensation’ in the Industry as It Tops 1 Million Cards
Energy Economy reported that Woori Card's 'Card Principle' series topped 1 million cards issued five months after launch, causing a stir in the industry. The article cited card design drawing on Korean painter Kim Hyun Jung's work as one factor in its popularity.
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[Energy Economy News = Reporter Lee Yu-min] Woori Card's 'Card Principle' series has topped 1 million cards issued five months after launch. The first ambitious project of CEO Jung Won-jae, who took office late last year, has become Woori Card's 'flagship product' within less than half a year, positioning itself to lead industry trends.
Woori Card introduced four products starting with 'Card Principle Point(POINT)' last April, followed by Discount(DISCOUNT), Shopping(SHOPPING) and L.POINT(L.POINT). The 'Card Principle' series, which topped 100,000 cards within three weeks of launch, achieved the remarkable feat of surpassing 1 million cards in five months.
The previously launched 'Card Principle POINT' offers higher point accrual in 10 categories customers use frequently. 'Card Principle L.POINT' earns L.POINT rewards just by using Woori Card, with additional accrual when using Lotte affiliates and L.pay. Also popular are 'Card Principle DISCOUNT,' which offers discounts at all domestic merchants regardless of the previous month's spending, and 'Card Principle SHOPPING,' which combines online and offline shopping discounts on a single card.
The 'Card Principle' series is analyzed to have succeeded not only on the strength of industry-leading accrual and discount benefits but also thanks to its refined card design that incorporates Korean beauty. 'Card Principle' draws on the work of Korean painter Kim Hyun Jung as its card design.
Woori Card said, "As we are preparing more products under the Card Principle series, including an office-worker-specific card and a mileage-type card, we aim to reach 2 million cards by year-end," adding, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, customer satisfaction has risen."
Reporter Lee Yu-min, yumin@ekn.kr