Edaily | Woori Card’s ‘Card of Standards’ Tops 2 Million Enrollments
Edaily reported that Woori Card announced on the 13th that the 'Card of Standards' series surpassed 2 million enrollments 9 months after launch. The company explained that customer-centered product planning, along with new initiatives such as collaboration with artist Kim Hyun Jung and artvertising campaigns, underpinned the success.
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[Edaily, Reporter Yoo Hyun-wook] Woori Card announced on the 13th that the 'Card of Standards' series, buoyed by customer support, has surpassed 2 million enrollments 8 months after launch.
Five months after the first product, 'Card of Standards Point,' was launched last April, it topped 1 million enrollments. It then showed an even steeper issuance trend, reaching 2 million in under 9 months since launch. A Woori Card official said, "This is the fastest pace since Woori Card's founding, and it is hard to find precedent for even across the entire domestic card industry," adding, "With premium and mileage-type versions also planned for release going forward, we expect the strong sales momentum to continue."
This achievement was driven by thoroughly reflecting the 'customer-centered mindset' that CEO Jung Won-jae has always emphasized, across every stage of product planning, service design, and design. New initiatives, such as the collaboration with artist Kim Hyun Jung, beloved for her fresh ideas and painting style, and advertisements using "artvertising" techniques that incorporate artwork, also underpinned the success.