Asia Times | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Five Months
Asia Times reported that Woori Card's 'Card Principle' series topped 1 million cards issued five months after launch. The article cited card design using Korean painter Kim Hyun Jung's work as a factor in its popularity.
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[Asia Times = Reporter Lee Bo-ra] Woori Card announced on the 30th that its 'Card Principle' series has topped 1 million cards issued five months after launch.
The 'Card Principle' series consists of four products, launched starting with 'Card Principle POINT' last April, followed by DISCOUNT, SHOPPING and LPOINT.
Woori Card cited △ industry-leading accrual and discounts, △ extra benefits in categories customers use most often, and △ card design drawing on Korean beauty as the factors behind the 'Card Principle' series' popularity.
To capture Korean beauty in the design, Woori Card drew on the work of Korean painter Kim Hyun Jung. It also placed a 'ㄱ'-shaped notch at the top right of the card for easier retrieval from a wallet.
With an office-worker-specific card, a mileage-type card and other products also planned for launch under the 'Card Principle' series, Woori Card expects to reach 2 million cards by year-end.
A Woori Card official said, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we addressed concerns about profitability in advance," adding, "as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."
The official continued, "Despite the challenging environment in the industry recently, we are grateful to have achieved such good results," and "we will continue to repay our customers with good products that reflect their needs and market trends."
Meanwhile, 'Card Principle POINT' offers higher point accrual in 10 categories customers use frequently.
'Card Principle DISCOUNT' offers discounts at all domestic merchants regardless of the previous month's spending, while 'Card Principle SHOPPING' strengthens discount benefits across online and offline shopping categories.