Media Pen | Woori Card ‘Card Jeongseok POINT’ Surpasses 100,000 Units Three Weeks After Launch
Media Pen reported on April 24, 2018 that Woori Card's new product 'Card Jeongseok POINT' surpassed 100,000 units issued within three weeks of launch. The article introduced the card's industry-leading point-back benefits alongside its plate design applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup.'
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Woori Card 'Card Jeongseok POINT' surpasses 100,000 units three weeks after launch
Reporter Kim Ha-neul (ais8959@mediapen.com) | Approved 2018-04-24 13:58:42
▲ 'Card Jeongseok POINT' plate / Photo courtesy of Woori Card
[Media Pen = Reporter Kim Ha-neul] Woori Card announced on the 24th that its new product 'Card Jeongseok POINT' surpassed 100,000 units issued three weeks after launch.
'Card Jeongseok POINT' offers an industry-leading base accrual rate of 0.8% across all categories, with unlimited accrual once the prior month's spending reaches 300,000 won.
Big-data analysis also identified everyday categories customers frequently use, earning up to 5% back across 10 special categories: mobile carriers, public transit, and EV charging at 5%, coffee and movies at 3%, and department stores, large discount marts, online shopping, gas, and overseas spending at 1%.
Registering the card with the four major simple-payment services — Naver Pay, Kakao Pay, Payco, and SSG Pay — and paying through them adds a further 3%, alongside each service's own separate benefits.
The card-plate design also applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' grafting art onto the card's 8.5cm x 5.4cm surface.
Woori Card is also running various product-launch events. Customers who spend 300,000 won or more on the card and enter by the end of May are eligible, by drawing, for 2 million Moa Points, a Galaxy S9 or S9+, an LG PuriCare air purifier, and a Dyson V8 cordless vacuum.
Also running: double Moa Points for the four simple-payment services, 2–3 month interest-free installments at all affiliated merchants, and discounted airfare events.
An 'annual fee cashback event' is also prepared for online applicants.
Customers who apply online for 'Card Jeongseok POINT' or 'Card Jeongseok POINT Check' by the end of June and spend 100,000 won or more by the end of the month following issuance can get up to 100% of their annual fee back for the former, or up to 5,000 won back for the latter.
Further details on the product and ongoing events are available on the Woori Card website and mobile app. [Media Pen = Reporter Kim Ha-neul]
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