Sisa Journal Economy | Woori Card ‘Card Jeongseok POINT’ Surpasses 100,000 Units Three Weeks After Launch
Sisa Journal e reported on April 24, 2018 that Woori Card's new product 'Card Jeongseok POINT' surpassed 100,000 units issued within three weeks of its explosively popular launch. A Woori Card representative said the card's design, featuring Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' has been widely praised on social media as 'even prettier in person.'
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Woori Card's 'Card Jeongseok POINT' sensation — surpasses 100,000 units within three weeks of launch
'Even prettier in person,' widely praised on social media
Reporter Won Tae-young (won@sisajournal-e.com) | Approved 2018.04.24
Card Jeongseok Point image. / Photo = Woori Card
Woori Card announced on the 24th that its new product 'Card Jeongseok POINT' surpassed 100,000 units issued within three weeks of its explosively popular launch.
Woori Card launched the new product 'Card Jeongseok POINT,' pairing a strong point-back benefit with artistic design, on the 2nd of this month. Customer interest was explosive even before launch, and issuance moved at an unusually fast pace for a general-purpose card, surpassing 100,000 units within three weeks.
Card Jeongseok POINT offers an industry-leading base accrual rate of 0.8% across all categories, with unlimited accrual once the prior month's spending reaches 300,000 won.
Big-data analysis identified everyday categories customers frequently use, offering higher benefits: mobile carriers, public transit, and EV charging at 5%, coffee and movies at 3%, and department stores, large discount marts, online shopping, gas, and overseas spending at 1%, across 10 special categories earning up to 5% back.
Benefits are also built in for simple-payment users. Registering the card with the four major simple-payment services — Naver Pay, Kakao Pay, Payco, and SSG Pay — and paying through them earns a further 3%.
Woori Card also invested in card design. A Woori Card representative said, "By applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup' to the card's 8.5cm x 5.4cm surface, we've transformed a rigid financial product into something more emotionally engaging," adding, "customers who received the physical card have widely praised it on social media as 'even prettier in person.'"
Woori Card is currently running various events. Customers who spend 300,000 won or more on the card and enter by the end of May are eligible, by drawing, for prizes including 2 million Moa Points, a Galaxy S9 or S9+, an LG PuriCare air purifier, and a Dyson V8 cordless vacuum.
Other benefits include double Moa Points for users of the four simple-payment services (Naver Pay, Kakao Pay, Payco, SSG Pay), 2–3 month interest-free installments at all affiliated merchants, and discounted airfare events.
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