Korea Sports Economy | Woori Card ‘Card Jeongseok’ Surpasses 100,000 Units — Galaxy S9 Prize Event
Woori Card announced on the 24th that its new product 'Card Jeongseok POINT' surpassed 100,000 units issued within three weeks of launch, driven by strong demand. The card's industry-leading 0.8% base accrual rate and its design featuring Korean painter Kim Hyun Jung's Korean-painting work 'Gwayubulgeup' drove the response. Woori Card is running a related prize event offering a Galaxy S9 and other gifts.
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[Hans Economy, Ko Young-hoon] Woori Card announced on the 24th that its new product 'Card Jeongseok POINT' surpassed 100,000 units issued within three weeks of its explosively popular launch.
Woori Card launched the new product 'Card Jeongseok POINT,' pairing a strong point-back benefit with artistic design, on the 2nd of this month. Since launch it has recorded an unusually fast issuance pace compared with typical general-purpose cards, surpassing 100,000 units within three weeks.
'Card Jeongseok POINT' offers an industry-leading base accrual rate of 0.8% across all categories, with unlimited accrual once the prior month's spending reaches 300,000 won.
On top of that, greater benefits go to categories customers frequently use. Big-data analysis identified everyday categories — mobile carriers, public transit, and EV charging at 5%, coffee and movies at 3%, and department stores, large discount marts, online shopping, gas, and overseas spending at 1% — across 10 special categories earning up to 5% back.
Benefits are also built in for customers who favor simple-payment services. Registering the card with the four major simple-payment services — Naver Pay, Kakao Pay, Payco, and SSG Pay — and paying through them earns a further 3%, and customers can also enjoy the benefits each of those payment services offers on its own, making it useful for simple-payment-loving customers.
The card-plate design is also the industry's first to carry Korean beauty, satisfying customers who value visual and emotional satisfaction in their cards. Applying Korean painter Kim Hyun Jung's work 'Gwayubulgeup' to the card's 8.5cm x 5.4cm surface, the design transforms a rigid financial product into something more emotionally engaging.
Various product-launch events are also running. Customers who spend 300,000 won or more on the card and enter by the end of May are eligible, by drawing, for prizes including 2 million Moa Points, a Galaxy S9 or S9+, an LG PuriCare air purifier, and a Dyson V8 cordless vacuum.
Other benefits include double Moa Points for the four simple-payment services (Naver Pay, Kakao Pay, Payco, SSG Pay), 2–3 month interest-free installments at all affiliated merchants, and discounted airfare events.
An 'annual fee cashback event' is also running for customers who apply online. Customers who apply online for 'Card Jeongseok POINT' or 'Card Jeongseok POINT Check' by the end of June and spend 100,000 won or more by the end of the month following their card issuance can receive up to 100% of their annual fee back for 'Card Jeongseok POINT,' or up to 5,000 won back for 'Card Jeongseok POINT Check.'
Further details on the product and ongoing events are available on the Woori Card website and mobile app.
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